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Incorporated in 1944, Premier Automobiles (PAL) manufactures passenger cars, trucks, buses, etc. PAL's Premier Padmini enjoyed a commanding position, along with Hindustan Motors, till 1984, before the launch of the Maruti 800. In Jan.'86, PAL started producing the 118 NE. PAL plans to rejuvenate itself through modernisation, new project launches and a joint venture with Automobiles Peugeot, France.
It has also tied up with Fiat, Italy. As the present Padmini model is a product of Fiat, the latter will help upgrade the model. But the thrust will be on another model to be launched, named Uno, with technology from Fiat, Italy. Fiat, which considers India a key market, is also interested in strengthening its long-term relationship with PAL. The 999 cc Uno has roll out by the beginning of 1996. The company has entered into an arrangement with Ind Auto Ltd (IAL) for assembly of Premier cars at Kurla.
Its machine tool division has obtained the ISO 9001 certification. Bureau Veritas Quality International (BVQI) awarded MTD ISO 9001 for next three years from 24th December, 1999. During 2002 the company signed a long term contract with Telco for painting the bodies. The company's real estate business witnessed a slight growth since,it has entered into a MOU with a leading developer for development of its residential land at Dombivli at a consideration of Rs.15 crores.
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