Reckitt Benckiser (India) formerly known as Reckitt & Colman of India was incorporated in 1951 and promoted by the British multinational Reckitt Benckiser plc which presently holds a 51% stake in the company.
Reckitt manufactures a host of products such as ultramarine blue, food products, antiseptics, polishes, cosmetics and pharmaceuticals. Some of its popular brands are Dettol, Cherry Blossom, Brasso, Silvo, Robin, Harpic, Disprin, etc.
In 1987, the company set up a multi-purpose chemical plant at Hosur. Commercial production at this plant commenced in Jan.'87. In 1991, it diversified further into the production of raw materials used in pharmaceutical and household products. It introduced new products like mosquito-repellents and liquid soap.
In 1994, the company entered into an agreement with Shell International Petroleum Company, UK, to market the teepol brand dishwashing liquid in India and Nepal and it launched Teepol B-300 in Oct.'95. Two lines of coil plant was also commissioned in Sep.'94 under the 1st phase of household insecticide project.
The company exports tea, marine products and cashew kernels to the CIS, Japan, Europe, the US, Nigeria, Egypt & the UK. The company has also entered in Joint Venture agreement with Reckitt & Colman Plc and Nicholas Piramal India Ltd to Market OTC pharmaceuticals. It plans to hive off its foods business. In 1998, it acquired the brand `Colin', a glass and household cleaner, from Fernhill Laboratories & Industrial Establishment.
During 1998-99, the company commissioned the new dettol liquid plant at Mysore and increased the installed capacity of its bulk drugs, liquids, tablets and household products to 286 MT, 3000 KL, 653 MT and 14037 MT respectively.
Reckitt has built its strong brand equity over a peroid of time by technological innovations, consistent high quality, aggressive advertisement and marketing etc. Availability near the consumer through a wide distribution network is its another crucial success factor as products are of small value, frequently purchased and daily use items.
The Company announced a VRS in July 2000, for the employees located in specific units, in response to which, 320 employees opted for VRS at the end of the scheme. The total liabilty aggregating to Rs. 1175 lakhs in respect of the same will be charged in the accounts over three years.
During the year 2000, RBL launched the Mortein Xtra Power range of mosquito coils and mats. The new Xtra power coil is bigger in size, red in colour and has a pleasant fragrance. In order to drive convenience in the shoecare category, the company also re-launched its Cherry Blossom polish in a handy, compact case. It is appropriately called Cherry Handy Shine. The company is also planning to launch a couple of new products in the shoecare category.
Having achieved considerable success in the fabric-care segment with its product called Cuff-n-Collars, RBL added one more product -- Vanish --to this nascent category recently.
RBL is also in the process of completing the national roll out of its Haze `agarbatti' brand. The brand, which was introduced late last year in the markets of Tamil Nadu and Maharashtra, followed by Karnataka and Andhra Pradesh, is expected to be rolled out nationally in the current calendar year.
Haze is currently available in four variants -- sandalwood, jasmine, bouquet and fresh wave --- apart from a 4-in-1 pack. The brand is also available in aerosol spray and fragrance block formats.
The products of the company which were in the portfolio of the Joint Venture company i.e., Reckitt Piramal Pvt.Ltd., are being directly sold to the distributors with the disengagement from joint venture effective 04.07.2001.
The company has expanded the installed capacity of Bulk Drugs from 336 MT to 386 MT during the year 2001-02.
The shares of the Company have been de-listed from Kolkata, Mumbai and NSE and the shareholders have been given an exit option upto May 18, 2004 to sell shares to M/s.Lancaster Square holdings SL at Rs 250/- per equity share.