|
Tata TeleServices Maharashtra Limited (TTML) was incorporated in the year of 1995. TTML (Formerly Hughes Telecom (India) Ltd) is a ISO 9001:2000 company engaged in telecommunication service and licensed to provide services in Maharashtra (including Mumbai) and Goa. It offering the services consist of Basic Services, Cellular Services and Internet Telephony with Web Conferencing Services, it covers both wireless and wireline services. TTML emerged as the market leader in Fixed Wireless Phones (FWP) services in Maharashtra circle.
July-August'03 company launched CDMA mobile and fixed wireless services in Rest of Maharashtra followed by Mumbai in very first its kind. During the year 2004-05, the Company repositioned its new two sub-brands namely The 'Walky' and 'Walky Prepaid'. The Walky covers fixed wireless services with enhanced features like high speed Internet without modem, SMS, CLI facility and voice mail. The 'Walky' sub-brand has instantly become the most popular brand in its product segment and has helped the Company to garner about 70% share of the growth in the fixed wireless segment. The Walky Prepaid deals with Prepaid tariff plans.
In September 2004, the Company embarked its another one entry into the Prepaid segment by launching Tata Indicom True Paid which offered 100% talk time (without rental). TTML concentrates not only in cities, also in rural areas, company introduced weekly prepaid and also launched Indicom 10(numbering Fixed wireless service) in rural Maharashtra. In the year 2007 TTML in collaboration with Samsung, has introduced the first dual SIM card wireless phone in India that will work with CDMA as well as the rival GSM technology which priced at Rs 11,999. The customer can able to sample the advantages of CDMA such as superior data services and eventually choose which service of the unique advantages of GSM.
As of 2007 Company offers services in 410 towns and also along the major national highways linking various towns in Maharashtra and Goa and plans to double this with help of the expansion of its coverage in the Maharashtra-Goa-Mumbai telecom circle by spend amount between Rs 500 crore and Rs 600 crore and also decided to invest some Rs 300 crore to roll out its services in Assam and the North-East by April-May 2008 and it has already kicked off the groundwork in terms of tower site selection and initiated talks with operators such Bharti Airtel, BSNL and Reliance Communications for infrastructure sharing in these two circles and company received the letter of intent from the Centre to start operations. Customers of TTML have the facility of Pan-India Mobility, this is because of the major share holder Tata Teleservices Limited (TTSL) which have license to offer the same service in 12 more telecom circles. As on March 2008 Tata Teleservices Maharashtra has crossed the 5 million subscribers which is milestone for the company.
|