MANAGEMENT DISCUSSION AND ANALYSIS REPORT
A) Industry structure and developments, strengths, weaknesses, opportunities and
threats, major initiatives undertaken and planned to ensure sustained performance and
growth
(a) General outlook of economy, industry in which the Company operates, Government
Budget, particularly the Defence Budget and how these impact the Company:
India being an emerging economy is impacted by the current global recession and this
has resulted in slowdown of several sectors of the economy. Fall in demand for products
has lead to a negative IIP (Index of Industrial Production) growth. As per various
analysts, this situation is likely to persist at least till the end of the year 2009.
As per the Interim Budget 2009-10, the Government of India has increased the total
Defence allocation by 34% to Rs. 1,417,030 million (including capital outlay). Since
Defence is a major customer of BEL, this increase has the potential for providing enhanced
growth opportunity for the Company’s products and services.
The introduction of Defence Procurement Procedure (DPP) - 2006 and DPP - 2008
guidelines for defence procurement, has opened up competition for BEL both from Indian
private companies as well as global manufacturers. The ability to design, develop,
implement solutions meeting customers’ requirements has been a competitive advantage
of BEL. R&D is getting renewed focus to enable the Company to stay ahead of the
competition. DPP gives an additional opportunity for business through offset obligations
with a potential for enhanced exports.
Rapid technological changes are taking place in various areas of business interest to
BEL. The customer choices are becoming wider due to their increased exposure to various
products and systems from all around the globe. The technology is further leading to
integration of various functions, which are not imaginable few years back.
(b) SWOT Analysis
• Strengths
• Strong R&D base for product improvement, adaptation, indigenisation and
new products
• Large infrastructure and manufacturing facilities
• Clearly defined vision, mission, objectives and values
• Well established systems & procedures aided by implementation of ERP
Program (SAP)
• Financial strength
• Commitment to customer
• Capability to provide lifetime product support
• Total solution providers
• Excellent tie ups with DRDO
• Total Quality Management (TQM) and Six Sigma implementation
• Weaknesses
• Low risk-taking ability
• Not proactive enough
• Lack of aggressive marketing
• Dependence on defence market
• Slower response time
• Opportunities
• Large communication & networking projects of defence services
• System solutions business
• Strategic alliances & Joint Ventures
• Larger defence budget allocation
• Maintenance, repair and overhaul business
• Offset business
• Mergers & Acquisitions
• Homeland Security business
• Energy efficiency solutions
• Threats:
• Rapid changes in technology
• Global/Private participation in defence sector
• Sourcing of technology: non-availability and exorbitant cost
• Retention of trained manpower
• Consolidation and sustaining market share
(c) Major initiatives undertaken and planned to ensure sustained performance and growth
of the Company
The Company has taken various initiatives to ensure sustained performance and growth in
the coming years. The various initiatives taken are in the areas of:
1. Technology updation and R&D:
BEL has initiated many proactive developmental programs in Radars, Naval Systems,
Communications, C4I systems, EW Systems, Electro Optics and Tank Electronics with a view
to develop as well as enhance the technology to the state-of-the-art in its product and
systems.
A comprehensive R&D plan has been prepared to synergise the efforts of various
development groups and develop core technology modules for the Company’s products.
R&D investment is being progressively increased to achieve an investment of 8% of the
Company’s turnover in the next few years. Detailed action plans have been drawn to
progress various in-house initiatives in this regard.
BEL has joined hands with M/s. Boeing in establishing an Analysis, Modeling, Simulation
and Experimentation facility at Bangalore for enabling various customers in analysing and
experimenting among integrated systems and technologies so as to offer solutions to the
customer needs.
BEL is in the process of establishing a Radar Chair at the Indian Institute of Science,
Bangalore, the premier Science Institution in India, in order to work on new emerging
technologies in the field of Radar Technology of interest to BEL.
Approval to establish one more Central Research Laboratory to take up original Research
work in Electronic Warfare and Electro Optics is another initiative undertaken recently in
the technology front. Some of the other R&D initiatives during the year include:
• Strengthening of the partnership with DRDO labs through MoUs for joint
development programmes.
• Investment in DRDO projects/programmes.
• Enhancing co-operation with academia.
• Strengthening the process of R&D planning and development of Critical
Technology modules.
• International R&D partnerships for Radar, Electronic Warfare and
Electro-Optic projects.
• Sponsorship and participation in DRDO and other seminars.
• Modernisation of R&D infrastructure.
• Progressively enhancing the investment in R&D.
• R&D Excellence Awards to 117 engineers for their contributions in
award-winning projects, 7 Key Contributor Awards and
1 Patent Award given for encouraging excellence in R&D performance.
2. Manufacturing:
The following manufacturing facilities were set up in the Company during the year
2008-09:
• For the prestigious Digital Mobile Radio Relay project, an outdoor assembly
and testing facility has been set up at the Bangalore Complex for shelter-based system
production.
• Modernisation of automated Mass
Manufacturing Facility at Bangalore Complex to meet the ever changing technological
needs of the electronics manufacturing industry with stringent process control in a dust
free and electrostatic controlled environment.
• A Horizontal Turret Test Stand installed and commissioned at the Chennai
Unit for testing T90 tank stabilizer.
• Facility for Space Project Space grade facility has been set up at the
Bangalore
Complex to manufacture space grade components / subsystems for supply to ISRO and
potential overseas customers.
• Thermal Shock Chamber set up at the Ghaziabad Unit, to conduct thermal shock
test (two chamber method) as per corporate standard PS 955 on PCBs, all assembly modules
and sub-units to weed out latent defects due to poor workmanship or weak components.
• Hot & Cold Humidity Chamber set up at the
Ghaziabad Unit, to carry out environmental tests as per JSS 55555 during customer
acceptance of BEL-made equipment.
• A state-of-the-art Aspheric Manufacturing Facility commissioned at the
Machililpatnam Unit for volume production of Glass and IR Aspheric Lenses like Germanium,
Silicon, Zinc Sulphide. This is first of its kind facility in India.
3. New Business Initiatives & Diversification: In the present business scenario,
BEL is taking proactive steps to protect and further consolidate its leadership position
in the Indian Defence Market, while at the same time accelerate the efforts to get into
new business areas. BEL is looking for new growth opportunities in areas aligned with the
Company’s core strengths, either through organic growth in existing/new areas or
inorganic growth through Joint Ventures/ Acquisitions and such other methods.
The following are the broad approaches being followed for development of new
businesses, for enhanced growth:
(i) Strategic alliances for emerging businesses through co-development, co-production,
product manufacture through technology transfer.
BEL has been entering into strategic alliances with Indian and foreign players to
ensure business in a competitive market scenario. These alliances are for addressing
various emerging markets where BEL ties up with suitable partners for collaboration. The
Company has initiated the following partnerships for diversification and growth:
• MoU signed with M/s. Boeing to jointly develop an analysis and
experimentation centre in India to offer customers the ability to make better-informed
decisions in modernising the Country’s defence forces.
• MoU signed with M/s. SELEX Galileo for collaboration on Electronic Warfare
programmes.
• BEL has been selected by M/s. Northrop Grumman Corporation for the
manufacture of components for Fire Control Radar for its Fighter Aircraft programme.
• BEL has been selected as offset business partner by many other multinational
companies.
(ii) Forming of joint ventures / acquiring technology Companies (for both existing /
emerging business areas)
BEL has initiated dialogue with reputed foreign / Indian players for possible Joint
Ventures in the areas where technology gaps are identified vis--vis future market
requirements. Currently discussions and negotiations are in progress for the following:
Missile electronics & guidance systems, microwave super components and subsystems,
airborne EW products, solar photovoltaic business, computational platforms for Radars and
training simulators for defence
(iii) Identified areas of diversification
By capitalising on existing core competencies, extensions are planned to create
products or markets beyond those in which they have been originally developed. Such
extensions into non-defence and newer areas of defence represent excellent diversification
opportunities for BEL. Towards this, following are the few potential areas of business for
diversification identified:
• Missile Electronics & Guidance Systems
• Commutated Aerial Direction Finder (CADF) for IAF
• Airborne Radar Systems based on Active Electronically Scanned Array (AESA),
Synthetic Aperture Radar (SAR)/Inverse Synthetic Aperture Radar (ISAR), Airborne Early
Warning & Control (AEW&C) technologies with integrated IFF (Identification Friend
or Foe)
• Remote Actuator Influence Mine (RAIM)
• Interception & Monitoring Systems,
Terrestrial, Wireless, Satellite Communication, Email
• Satellite On The Move (SOTM) Systems
• Mobile WiMAX
• Data Centers
• Coastal Surveillance Radars
(iv) Status of KPMG Consultancy
The Company has appointed M/s. KPMG, a global consulting firm, to help identify future
market opportunities and investments for growth. Under the contr KPMG is to study
BEL’s present plans and identify opportunities for expansion of business in the
existing areas as well as new business segments not presently addressed by BEL. The broad
objective of the engagement is to evolve a strategic growth plan for BEL through
identification and evaluation of new business opportunities that would provide enhanced
growth.
KPMG carried out an internal and external perspective assessment of BEL and its future
by holding discussions with all senior executives of BEL, one-to-one meetings with key
customers in Defence forces and other stakeholders. It conducted market / electronics
industry scan for identifying opportunities for BEL’s enhanced growth aligning its
core strengths through secondary research, meetings with KPMG’s internal experts and
external industry experts. The following are the potential opportunities emerging from
KPMG study for BEL to enter into:
• Infrastructure – Railways, Ports, Airports
• Homeland Security
• E-Governance
• Energy Efficiency Solutions
• Nuclear Power Instrumentation & Control
KPMG in association with BEL has initiated dialogue with prospective partners for
possible co-operation to address the above identified business opportunities.
(d) Specific Measures on Risk Management, Cost Reduction and Indigenisation
1. Risk Management:
The Risk Management Committee constituted by the Company has identified the various
risks associated with different areas of operations of the Company and recommended risk
mitigation measures. These measures are being implemented. To address the product and
technology related risks, two separate Divisions have been set up at the Corporate Office,
viz., (i) "Strategic Business Planning Group" and (ii) "Technology Planning
Group".
The Company has adopted the Project Management Tool to minimise / mitigate the risk of
losses on Liquidated Damages due to delays in execution of projects and project managers
and associated executives are being trained on latest Project Management systems / tools.
The Company executives are being trained in the Project Management concept. In order to
hone Project Management skills, 92 executives were trained in Project Management. Another
batch of 100 executives will be trained during 2009-10.
The marketing function is also being strengthened and marketing executives are imparted
intensive training on marketing skills in a competitive environment. To enhance marketing
skills to compete in a fast changing market, 21 executives were nominated for a 6-months
residential Marketing program at IMI, New Delhi. The program was focused on providing key
marketing knowledge and skills required for business. During the year 2009-10, 22
executives would be trained as a part of this initiative.
All the assets of the Company are covered by Insurance. Necessary measures are being
taken to manage risks associated with FE variation and other areas of Finance, HRD, etc. A
comprehensive Risk Management Policy and framework has also been prepared during the year.
2. Cost Reduction:
Recognising the increasing competitive environment for electronic products in both
civil & defence segments, BEL has adopted cost reduction strategy as one of the thrust
areas. ‘Cost Reduction Task Forces’ are set up in all the units with members
from cross-functional areas. The Task Forces in each unit identify areas and set targets
for achieving cost reduction.
Cost reduction activities concentrate on both manufacturing and non-manufacturing areas
and encompass all facets of business like production, administration, finance, services
etc. The cost reduction parameters identified in the Company include design change,
alternate sourcing, indigenisation process & yield improvements, energy conservation,
etc. During the year 2008-09 your Company achieved cost reduction of Rs. 1,960 million
from 61 task forces, which is 4% of turnover.
3. Indigenisation:
Self-reliance is one of the objectives of the Company to meet the strategic needs of
the nation. The indigenisation activity, therefore, in BEL, is an ongoing activity and
enough avenues are created to help the process of indigenisation. Each of the Unit/SBU
carry out indigenisation activity for high cost imported assemblies/modules. The Company
has also instituted an Award Scheme to encourage its employees in contributing towards
indigenisation. During the year, the Company achieved cost reduction of Rs. 260 million
through indigenisation efforts.
B) Internal Control System and its adequacy
Your Company has an adequate system of Internal Control Measures with a view to provide
reasonable assurance regarding effectiveness and efficiency of operations, reliability of
financial reporting and compliance with applicable laws and regulations.
The system comprises well-defined organisation structure, pre-identified authority
levels and procedures issued by Management covering all vital and important areas of
activities, viz., Budget, Purchase, Material Management, Works, Finance & Accounts,
Human Resources, etc.
Your Company has implemented ERP (SAP) System across all the Units/Offices. Now all the
business processes have been integrated and the Internal Control System has been
streamlined with its in-built checks at various levels of operations.
The Company has an Internal Audit Department, which continuously reviews compliance
with the Company’s procedures, policies, applicable laws and regulations with
well-defined annual audit programme and significant audit observations are reported to the
Audit Committee of Board of Directors. The Internal Audit function is headed by General
Manager (Internal Audit) reporting to the Chairman & Managing Director.
The Audit Committee reviews the Internal Control Systems. The adequacy of Internal
Control procedures is reviewed and reported by the Statutory Auditors in their Audit
Report. BEL being a Government Company is subject to Government Audit also.
C) Financial/Operational Performance
1. Strategy & Objectives
The main objectives of the financing strategy of the Company are as follows:
(i) To make available funds by effective cash flow management.
(ii) To maintain the highest credit rating in the short-term to be able to raise funds
at most economical rate if required.
(iii) To meet the expectations of the various stakeholders.
(iv) To effectively execute tax planning thereby improving the post tax yield to the
shareholders.
(v) To maintain highest standards of financial reporting by following the mandatory as
well as recommendatory accounting standards.
Each of the objectives listed continue to be accorded the highest priority by BEL.
During the financial year, the entire working capital needs and the funding for capital
expenditure was met from the internal resources without resorting to any external
borrowing.
2. Performance Highlights
|
|
(Rupees in million) |
|
year ended 31.3.2009 |
Year ended 31.3.2008 |
| Gross Sales/Income from |
46,240.9 |
4,1025.4 |
| Operations |
|
|
| Total Expenditure Before |
43,956.4 |
32,180.7 |
| Interest |
|
|
| Profit Before Interest and Tax |
11,076.0 |
11,715.4 |
| Operating Margin |
23.95% |
28.56% |
| (PBIT/Gross Sales) Ratio |
|
|
| Profit After Tax |
7,457.6 |
8,267.4 |
| No. of Days Inventory/Value of Production (DPE Method) |
169 |
121 |
| No. of Days Sundry Debtors/ Sales & Services |
180 |
183 |
| Current Ratio |
1.67 |
1.71 |
| Debt Equity Ratio |
0.00032 |
0.00043 |
3. Analysis of Financial Performance of 2008-09
• Turnover registered a growth of 12.71%, from Rs. 41,025.4 million in 2007-08
to Rs. 46,240.9 million in 2008-09.
• Value of Production has increased from Rs. 41,113.7 million in 2007-08 to
Rs. 52,736.8 million in 2008-09, a growth of 28.27%.
• 9.80% decrease in Profit After Tax, from Rs. 8,267.4 million in 2007-08 to
Rs. 7,457.6 million in 2008-09.
• Reduced PAT to Sales Ratio, from 20.15% in 2007-08 to 16.13% in 2008-09.
• Sales Per Employee has increased from Rs. 3.3 million in 2007-08 to Rs. 3.9
million in 2008-09.
• Earning Per Share has decreased from Rs. 103.34 in 2007-08 to Rs. 93.22 in
2008-09.
• Book Value Per Share has increased from Rs. 401.62 in 2007-08 to Rs. 472.96
in 2008-09.
• Networth has grown from Rs. 32,129.5 million in 2007-08 to Rs. 37,836.8
million in 2008-09.
D) Development in Human Resources / Industrial Relations
In order to address the learning and organisation development needs, various management
development programs as well as technology programs were organised during the year
2008-09. These programs were organised through premier training institutions for all
grades of executives. The Company-wide per capita training days for the year 2008-09 was
3.02.
Management Development Programs organised through premier Management Institutes include
programs that enhance soft skills capabilities, managerial effectiveness, Change
Management and Leadership Development. For supervisory skills, development programs are
organised at NITIE, Mumbai for TC3 and TC4 cadres (supervisory staff).
Competency Modeling was initiated to identify the critical competencies having an
impact on business outcomes that had to be demonstrated at all levels across the
Organisation.
The Competency Model for BEL has 9 competencies and was arrived at with the help of an
external consultant. 39 unique role competency profiles were also created. 8 functional
models have also been developed for assessment of competencies in various functional
areas.
Outward-bound learning program was conducted for engineers to learn from experience and
reflect, review and internalise learning from the performances in realistic situation.
This training takes the participant away from the comfort zone, in an informal risk-free
environment, thereby enabling the participant to experiment and explore the hidden
potential. A cross-functional team of 25 participants was sent for the training during the
year 2008-09.
In order to provide a strategic perspective by experiential learning utilising various
projects, strategy workshops were conducted for junior/middle level management and for
DGMs and above. These workshops provide an opportunity to middle/senior executives to
debate, evolve and validate business plans for BEL and their involvement was expected to
generate out-of-box approaches to strategy plans for BEL.
The program was focused on providing key marketing knowledge and skills required for
business. During the year 2009-10, 22 executives would be trained as a part of this
initiative.
Various function-specific programs organised for HR professionals during the year
include:
• A 6-day Strategic HRM Program for HR/HRD executives was organised at XLRI,
Jamshedpur and 20 executives attended the program.
• 8 HR executives attended the certificate program in Competency Mapping
through M/s. TVRLS.
• 8 HR executives with 1 - 6 years of experience attended the NHRD’s HR
Professionals Development Program.
Technology Programs conducted during the year to enhance knowledge of current
technology included:
• VLSI and VHDL
• WiMax
• Digital Microwave Radio Theory
• Network Protocols and Operations
• MATLAB programming
• Digital Signal Processing
E) Corporate Social Responsibility (CSR)
Your Company is committed to contribute for the socio-economic development of its
stakeholders and the business decisions of the Company will be in line with its
obligations of CSR. BEL’s sustained initiatives shall aim at earning the goodwill of
the community and enhancing the image of the Company. Pursuing this objective, the Company
has prepared a policy on Corporate Social Responsibility. BEL CSR policy identifies
following broad areas for providing benefits to the stakeholders:
• Health Care
• Education
• Rural Development
• Environment Protection
• Conservation of Resources
During the year 2008-09, the Company has approved CSR programmes with a total financial
commitment of Rs. 18 million.