There’s a new ad commercial from Tata Sky that follows the one which had great performances from Aamir Khan. While last time round, Khan donned the role of a ventriloquist in Tata Sky's TVC, this time he will be seen in a role of a milkman.
The film is about a situation where a customer of the milkman offers to pay only for the days he was in town. The milkman’s point of view is explained in a humorous manner where he informs the customer how the cow is not aware of the vacation & hence gave milk every single day.
The milkman forcibly takes money from his customer even for the days he was on a holiday. The situation shown in the films draws a parallel between the DTH companies and the milkman.
Conceptualized by Ogilvy & Mather, the core theme of the ad revolves around once-a-year Subscription Holiday service being offered by Tata Sky. With this feature subscribers can discontinue their service while on vacation for a period of 15 days once every year.
This results in a savings of 15 days subscription for the service. Like its earlier ads, this ad is also tongue-in-cheek with a very clear message and is definitely be something to look out for.