The Adani Group, a global integrated infrastructure player, unveiled its new corporate brand identity. It will now focus three clusters of its businesses namely - resources, logistics and energy, Resources comprises coal mines 8- trading, will also include oil and gas in future; Logistics denotes a large network of ports, Special Economic Zone and multi¬modal logistics-railways and finally, Energy involves power generation % transmission and gas distribution. ALL of these clusters are confident of emulating the group's leadership philosophy of utilising cutting-edge Innovation and Technology for Growth and Expansion.
In line with its ambition of global expansion, Adani Group unveiled a new visual expression to symbolise the modernity and international potential of the Group's business as well as the simplicity of its integrated business model.
The logic behind the new brand is also encapsulated in the phrase 'Thinking big. Doing better', not intended to be an advertising strap-line, the phrase is simply meant to explain the spirit in which the Adani Group works. 'Thinking big' captures both the scale of the group's activities and the ability to see new potential. 'Doing better' defines both the Group's history of delivering on its promises but also hints at a wider social benefit.
Unveiling the new global brand identity at Mumbai, Gautam Adani, Chairman Adani Group said, "The new corporate identity captures the Adani Group's journey from its humble beginnings in Ahmedabad to its current global presence with mining assets in Australia and Indonesia. Today, is an important day for all of us as it marks the culmination of some important milestones in the Adani journey. Firstly, on realizing the potential of an integrated business model, we have decided to focus on three clusters -- Resources, Logistics and Energy, which will be our key growth drivers for a successful and sustainable future."
Adani further added, "On the business front, we have successfully commenced our mining exploration programme in the Galilee Basin in Queensland. This marks the culmination of the first phase of our foray into Australia. Lastly, we have synchronized another supercritical unit of 660 megawatt (MW) at our state-of-the-art power plant in Mundra. These achievements will mark the beginning of another illustrious chapter for the Adani Group in the days and years ahead."
Addressing the gathering via a video message, His Excellency Peter Varghese, Australian High Commissioner to India said, "As you mark this important event, I am delighted to extend to Mr. Gautam Adani and to the Adani Group my very best wishes and that of the Australian Government. The Adani investment into the Galilee basin is a first order international investment into Australia. It places the group amongst the biggest foreign investors in Australia and certainly a flagship investment for India in Australia. The level of ambition of this investment is a testament to Mr Gautam Adani's business future and to his vision for his own company. It is not just the purchase of a coal mine; it involves the construction of a railway track 400 to 500kms, the redevelopment of a port and all that goes with it."