Cinthol embarks on the next phase of ‘Alive is Awesome’ with ‘#ChallengeVirat’, a 360 degree brand campaign that begins today. In this phase, Cinthol which speaks of feeling alive through refreshing new experiences will engage with young Indians and give them a chance to throw challenges at Virat Kohli. At the end of a four week period a few selected, stimulating challengers will be given a chance to take on Virat Kohli, the brand ambassador, on the field with their challenge. A challenge that gives them a high and makes them feel intensely alive.
The campaign will engage with fans and followers beyond television and print and is spread across multiple digital and social media platforms, which will be integrated on www.cinthol.com/deo
On this exciting campaign, Sunil Kataria, EVP, Marketing and Sales, Godrej Consumer Products Limited (GCPL) shares, “The campaign targets people who are very passionate about the things they do. Through our Challenge Virat campaign, we want to engage with young, intense and confident Indians by giving them an opportunity to not only meet Virat but to challenge him face to face. We as a brand believe in living with passion and delivering awesome experiences through our products and initiatives.”
It is not only the lively brand campaign but also the deodorants of Cinthol that ooze this refreshing attitude. This new range of intensely masculine deos have a superior non-alcoholic formulation that makes it non-irritating on the skin and its distinctive and refined packaging complements the brand positioning. Cinthol deos are available in five fragrance variants - Play, Dive, Ignite, Energy and Intense to suit the different fragrance prefere. The deodorants are priced at Rs 175.