Atos, an international IT services company and Worldwide Information Technology (IT) Partner of the Olympic and Paralympic Games, today unveiled a dramatic vision for the future of the sport industry in 2020 with the launch of ascent at London 2012: a vision for sport and technology.
The unique thought leadership study is the latest edition of the ascent thought leadership programme from Atos and sets out how technology will radically change the sporting experience of athletes, viewers at home, fans in the stadium and events organisers by 2020. Contributors include the Atos Scientific Community; IOC President, Jacques Rogge; London 2012 Chairman, Sebastian Coe; CEO, IPC Xavier Gonzalez; President and CEO of Sochi 2014, Dmitry Chernyshenko; Head of Platform Partnerships at facebook, Christian Hernandez, as well as guest editor, award-winning author, Simon Kuper .
Over the next decade, sport is going to transform, with the experience of the athlete, spectator and television viewer changing more than perhaps since the first Olympic stadium went up in Greece nearly 3,000 years ago. For 2020 Atos predicts:
Viewers at home will:
Fans in the stadium will:
Beyond 2020, we see the potential for event organisers to stage events where athletes compete in the same race yet are located in different countries. Each athlete could run in his or her own city, and yet they could appear together as holograms in the same race.
Commenting on the launch of ascent at London 2012: a vision for sport and technology, Gilles Grapinet, Senior Executive Vice President, Global Functions, Atos, said: “The technology and sport landscape has been changing at an unprecedented speed. Having been involved in every Olympic Games since 2002, our team of business technologists has witnessed this change first-hand. As Worldwide IT Partner for the Olympic and Paralympic Games, we have the responsibility to think one step ahead and help our clients do the same.”
“Innovation is part of the Atos DNA and when it comes to the Games, we are very clear about what innovation truly means. This latest edition of ascent supports our vision of how technology’s new possibilities can power progress for the Games, providing a pan-industry view to help our clients create the Firm of the Future through our commitment to innovation.”
Simon Kuper said: “It was a great pleasure to edit this special edition and meet the Atos Scientific Community, who are visionaries in their field. I look forward to watching London 2012 with new eyes and seeing how some of the technology developments we foresee in the magazine may become reality by 2020.”
Produced as a special edition magazine for the London 2012 Olympic and Paralympic Games, ascent at London 2012: a vision for sport and technology is a unique thought leadership study that provides a pan-industry view of the emerging technology trends that are driving innovation in sport.
The study is designed to help the International Olympic Committee (IOC), International Paralympic Committee (IPC) and every business involved in the sport’s industry make key strategic decisions about their business and anticipate the challenges created by new technologies, now and in the future.