Axe, the largest selling men’s deodorant in India has partnered with Talenthouse India, the world largest creative crowdsourcing platform for a groovy and interesting creative hunt titled, ‘Capture the Axe Effect’. The hunt invites artists to bring alive the effects of using the new extra strong Axe, in a creative and unique manner by capturing whacky videos & images. All of this while staying true to the core proposition of ‘The Axe Effect’ i.e. women getting attracted to men because of using the Deo!

AXE is a cool, iconic, youth brand available in more than 60 countries around the world. It is one of leading Male deodorant brand in India. This creative invite is open for film-makers, animation artists, videographers, photographers, graphic designers, illustrators, painters, etc. Besides getting a platform to showcase their talent, the winner/s can potentially win up to Rs one lakh (for Video) and Rs. forty thousand (for Photography) respectively.

Arun Mehra, CEO Talenthouse India said, “Crowdsourcing is not just a buzzword. It provides a multitude of ways to gather ideas, opinions and feedback. Brands that have opened up to crowdsourcing have gained a deeper understanding of their customers’ wants. This creative invite will enable Axe to effectively communicate with its users and also allow the users to actively participate in the creativity and strategizing aspects for the brand”

All eligible submissions received during the 'Submission Period' will be judged by a panel of representatives. Post the submission; the entrants may invite their friends for votes from social networks like Facebook and Twitter. Winners may be selected from the shortlisted pool selected through votes and/or hosts preference.