This May, BIG CBS PRIME the leading English general entertainment channel from the BIG CBS Network, offering the Latest, Freshest, Hottest shows to the urban Indian male brings Season 9 of NCIS (Naval Criminal Investigative Service), the highest rated drama series on US television to India. Starting May 7th 2012 from Monday to Friday at 9.00 pm, the channel will air the popular criminal investigation show which is more than just an action drama. The international powerhouse performer NCIS has been licensed to over 200 markets around the world.
NCIS focuses on the sometimes complex and always amusing dynamics of a team forced to work together in high-stress situations-murder to espionage to terrorism and stolen submarines, these special agents traverse the globe to investigate all crimes with Navy or Marine Corps ties.
NCIS Special Agent Leroy Jethro Gibbs (Mark Harmon), a former Marine gunnery sergeant, leads this troupe of colourful personalities. The team includes NCIS Special Agent Anthony DiNozzo, an ex-homicide detective whose instincts in the field are unparalleled and whose quick wit and humorous take on life make him a team favourite; the youthful and energetic forensic specialist Abby Sciuto, a talented scientist whose sharp mind matches her Goth style and eclectic tastes, NCIS Special Agent Timothy McGee, an MIT graduate whose brilliance with computers far overshadows his insecurities in the field, and Ziva David, perhaps the most dangerous member of the team, a former Mossad liason now NCIS Special Agent. Assisting the team is super experienced medical examiner Dr. Donald "Ducky" Mallard. Rounding out the team is NCIS director Leon Vance, an intelligent, highly trained agent who can always be counted on to shake up the status quo.
The last season on NCIS, was about the identity of the notorious Port-to-Port killer: Lt. Jonas Cobb. There were a few kidnappings and one death, but it was wrapped up in the end. While his story arc has been resolved, there's another major cliffhanger that the finale left us with. DiNozzo has been trusted with a secret, and it will certainly affect the rest of the team on NCIS Season 9.
BIG CBS PRIME plans an extensive TV campaign encompassing the BIG CBS Network of channels to promote the latest season of the hit show which will be airing 24 episodes in all. The channel will also be enforcing an effective 360 degree promotional campaign which will include cross promotion, digital and social media marketing along with trade marketing across strategic metros.
The Channel already boasts of a brilliant line up of the best international programming with shows like Survivor, Hawaii 5-0, The 4400 and home grown shows like India’s Sexiest Bachelor and the BIG Wheels, BIG CBS Prime stands as the most viewed channel amongst a premium section of the urban Indian male audiences and this show promises to offer its viewers an excellent entertainment mix while growing its audience base.
The offering of NCIS is in keeping with its recent campaign called ‘Choose Your Set-Top-Box Wisely’, designed to increase awareness and empower consumers with adequate information to make the right choice when choosing their set top boxes, while also enabling operators to build their brand equity. Reliance Broadcast Network has seven robust, well crafted channels and is ready to benefit from the digital wave.