Ramesh Chauhan of Bisleri, the creator of Thums Up, Gold Spot and Limca, is celebrating his 50 years with Parle with the launch of his biography – Thunder Unbottled written by Patricia Sethi ( Newsweek)
The book is a fascinating account of his life and times: it chronicles his rise to the top of the soft drinks business and his reasons for selling the brands to Coke. The book details what makes him tick as a person and a business mogul, it records his passion for life, music, sports, whatever he embarks upon, including his Midas-touch moment with Bisleri which he has transformed into the hottest water brand in the nation. Within these pages is the revealing and engaging account of the life and times ofthe Indian entrepreneur who is a name synonymous with Bisleri, Thums Up, Maaza and Limca.. The icing on the cake is the cache of wonderful photographsfrom family albums, pictures never seen before.
Every page offers management students, marketing professionals, entrepreneurs and fans of his brands an inspirational manifesto for the marketplace that is essentially hands-on, filled chock-a-block with nuggets of wisdom from a man who has been there and confronted it all.
Patricia J. Sethi who has known him for a long time has written the book withinvaluable inputs and insights from Jayanti Chauhan, daughter of Mr. Ramesh Chauhan.
The books will be available at all leading book stores and online stores at an MRP of Rs. 795/-