Bhagyalaxmi Dairy Farm (P) Ltd launched its premium offering Pride of Cows. The unique F2H (Farm to Home) initiative will allow customers access to milk which is produced without human interference at Bhagyalaxmi Dairy Farm using state-of-the-art technology and global best practices. Pride of Cows is the first of its kind to use temperature controlled logistics in order to deliver a unique taste and experience to its customers.
The Pride of Cows brand will ensure milk that is exceptionally clean and low in bacterial count, which makes it a healthy alternative. This milk needs no boiling and is high in nutritional value, specially packaged, carefully handled and hand delivered to the customer’s door-step every morning. Pride of Cows bears a distinct flavor of delicious full bodied milk, which is richer and creamier than regular milk.
Speaking on the occasion, the brain behind the concept, Edmund Piper, Bhagyalaxmi Farm Manager said, “Going Green is being responsible towards our environment, we now bring this green promise to our customers breakfast table in the form of Pride of Cows. Bhagyalaxmi Dairy Farm is home to India’s first F2H initiative in the form of Pride of Cows and I am sure our esteemed customers will love the sweet flavor of the milk and the health benefits that it will be able to provide them with. With Pride of Cows, Bhagyalaxmi Dairy Farm will fulfill its promise of providing its customers with a world class environmental friendly Dairy product.”
Adding to this, Chairman, Parag Milk Foods Pvt Ltd said,” "We at Parag are constantly innovating and finding ways of touching our consumer’s lives with new and exciting products that keep up with evolving lifestyles. We now have premium milk for every need, this milk is sure to be a family favorite and complement our existing product portfolio.”
With no interference of distributors or agents, Pride of Cows will be available in Pune at the MRP Rs. 75/- per litre at your doorstep.