Bharti AXA General Insurance was awarded the prestigious “Commercial Lines Growth Leadership Award 2012” & “Best Product innovation Award 2012” at the India Insurance Awards 2012. Bharti AXA GI receives the Commercial Lines Growth Leadership Award for registering strong growth in the commercial lines segment of the market in the last fiscal. 

The company provides engineering, fire, liability and marine insurance solutions to its commercial clients. And, the Best Product innovation Award was bestowed on Bharti AXA GI for launching customized insurance solutions through its online portal in 2011-12. 

A market first, the product recommends a customized optimum insurance cover to the customer based on an online calculator, which will enable the customer to continue to enjoy his/her current standard of living. The policy can be customized to suit the customer’s budget and is delivered instantly through email. 

The Indian Insurance Awards, presented by Fintelekt, a part of SP Media, have been conceptualised to honour performance and commitment of top Indian Insurance companies in India. 

Commenting on this joyous occasion Dr. Amarnath Ananthanarayanan, MD & CEO, Bharti AXA General Insurance said “We are very pleased to have won two awards this year for Commercial Lines Growth & Product Innovation. 

These awards encourage us to remain focused on diligently serving our customers & partners with innovative products & services. I take this opportunity to thank our valued customers, our partners and my colleagues for this. We look forward to providing enhanced customer centric insurance solutions and redefine general insurance industry in India.”  

Commercial Lines Growth Leadership Award - This award honours excellence in growth in the commercial lines i.e. institutional category for a general insurer in India. The awardee should have witnessed consistent and healthy growth in volumes, revenues and client base in 2011-12 across all commercial line segments in its business portfolio.

Best Product Innovation Award - This award seeks to honour a general insurer that has launched an innovative product that has set the benchmark in terms of fulfilling an un-met customer need in the domain. The product innovation, besides being an industry first, should have been well-received by the target audience. The jury, through this award, compliments the product development thought leadership of the recipient.