Blue Dart Express Limited, South Asia's premier courier and integrated express package distribution Company, and part of the DHL Group, has won the Customer & Brand Loyalty Award in the Logistics Sector – Domestic Express at the 5th Loyalty Awards. The award, presented at a gala ceremony at InterContinental The Lalit, Mumbai on 1st February 2012, marks the second time in a row that Blue Dart won this accolade amongst a host of national and international players who were also nominated for the honour. The Loyalty Awards, a part of the 5th Loyalty Summit were presented by AIMIA and conceived & managed by Kamikaze B2B Media.
Anil Khanna, Managing Director, Blue Dart Express Ltd said, “We are overwhelmed to receive this award for the second time in a row. Accolades like this stand testimony to our ability to continuously raise the bar in driving innovation and operational efficiency within Blue Dart to ensure that customers get the best possible product and service. It also motivates us to try harder to build an organization that sets new benchmarks for the industry as a whole in driving customer delight in the logistics space.”
The Loyalty Awards were the outcome of a combination of Consumer Research undertaken in 5 cities of India aided by nominations received from organisations. An accredited agency is appointed for the research of the awards nominees and winners.