Cera Sanitaryware Ltd is reportedly planning to invest Rs 1.4bn to expand the capacities of its faucet and sanitaryware plants at Kadi in Mehsana district of Gujarat in two years.
Vidush Somany, Executive Director, Cera Sanitaryware Ltd was quoted as saying "the capacity of the faucet plant is being doubled from 2,500 pieces to 5,000 a day whereas that of the sanitaryware plant will be raised from 20 lakh to 27 lakh pieces a year".
According to reports, the company is looking for acquisitions in Europe. It would be funded through the company’s internal accruals and debt. The company launched a new logo to reflect the versatility of its products.
Cera Sanitaryware is also planning a major media campaign using the celebrity endorsement route, added reports.