China's retail sales grew 14.8% year on year to 4.9319 trillion yuan ($783.03 billion) in the first quarter of this year, the National Bureau of Statistics said on Friday.
After adjusting for inflation, the real growth rate came in at 10.9%, the NBS said.
Urban retail sales of consumer goods topped 4.27 trillion yuan in the first three months, up 14.9% year on year, while retail sales in rural areas rose 14.6% to 663.1 billion yuan from a year earlier, the NBS said.
China's retail sales in March rose by 15.2% year-on-year.