Coffee Day, after having embarked on a journey in order to create a café culture in the early nineties in this country with its largest café chain Café Coffee Day (CCD), kiosk business Coffee Day Xpress (CDX), corporate machine coffee units with a sub brand Coffee Day Beverages is now all set to change the face of drinking coffee within homes and offices. The trend setting retail brand with its deep coffee expertise has launched ‘Coffee Day WakeCup’ an innovative single-serve coffee system using breakthrough technology. Defined as a One-touch coffee brewer, Coffee Day WakeCup presents an excellent coffee brewing experience at your very home. This novel coffee brewing system not only meets home brewers’ demands for more convenience, superior quality and the much desired ease of use but also introduces a radical technology that delivers a brew so aromatic and tasteful that drinking it leaves one brimming with a festival of taste and emotions.

Coffee Day WakeCup adopts the cutting edge MaxEx technology developed and patented by TuTTOespresso, of Italy. The pro-quality capsules are packed in single-portion packs of perfectly ground laser scanned tested premium quality coffee that is artistically filled into capsules, beautifully mastering the art of “pre-infusion". The basis of a great cup of coffee is the ‘espresso shot’ and the machine works brilliantly in delivering this component to its best. The capsules are available in two variants, the estate blend and the pure Arabica blend.

The MaxEx concept exploits as much as possible of every single grain contained in the capsule. When boiling hot water is being pumped through the capsule with a pressure of over 15 bars, the volatile and aromatic substances contained within the coffee grounds is extracted with great precision. The resulting cup of coffee is more than just an espresso coffee; it is like a “liquid aromatic praline”, a glorious ending for all coffee fanatics.

To top it all, the capsules are sealed maintaining a higher shelf life than standard open capsules. Coffee Day is also launching a state of the art hot & cold milk frother as an accessory along with single serve coffee machines. These milk frothers can make foamy, silky frothed milk which when topped on a shot of espresso can make a foamy cup of cappuccino or a macchiato. Or one can even make cold coffee by making cold frothy milk with a shot of espresso.

Speaking on the occasion, Venu Madhav, COO, Café Coffee Day said, “In today’s fast paced lives where consumers are moving towards products that are convenient with quick turnaround time but without compromising on quality, our one-touch coffee brewerCoffee Day WakeCup fits in perfectly. With the revolutionary MaxEx technology it provides a fresh and consistent brew of exceptional quality in just 30 seconds.” He further added, “Given that it is convenient, and extremely stylish, the Coffee Day WakeCup is perfect for every location, from kitchen counters to hotel rooms and office staff lounges. We intend to make it one of the hottest trends in in-house and institutional consumption. I am positive with the introduction of this coffee brewing system, people will find it very convenient to offer a perfect cuppa to guests at home and will in turn certainly add to in-home consumption of coffee”.

The price of the machines begin at Rs. 3999/- plus VAT and the price of a capsule starts at Rs. 10/-. The Coffee Day WakeCup will be available at all CCD outlets across the country and will also be available for purchase through our e-commerce sites.