The World Gold Council, the leading market development organisation for the gold industry, is all set to welcome this Akshaya Trithiya through a series of exciting initiatives. Noting that the demand for gold is all set to rise this festive season, the organization is launching new Gold medallions bars and ETFs the new buzzwords in investments to cater to the ever growing consumer base for the yellow metal.
Akshaya Trithiya, which ranks as one of the most important festivals in the Indian calendar falls on the 6th of May this year. Considered to be one of the most auspicious periods to buy gold, Indians believe that this tradition which has been followed over centuries brings a family prosperity and good fortune.
The year 2010 and the first quarter of 2011 have witnessed record consumptions of gold and with Akshaya Trithiya coming up this is only expected to get better with investors making a beeline for products like medallions, bars, ETFs and jewellery, the WGC noted in a press release.
Being a time- tested investment asset class gold has helped investors preserve and increase the value of their wealth for years to come. Undoubtedly, gold has donned various roles of being an asset protector, portfolio diversifier and an effective hedge against inflation.
The WGC is partnering with its various associates to promote options for consumers to invest in gold. One of them is India Post wherein 700 post offices across the country are now offering investors exclusive Swiss made gold coins. Consumers who buy a 10 gram gold coin will get a 0.5 grams gold coin absolutely free. Investors at the “Bottom of the Pyramid” will also be able to enjoy the glitter of the yellow metal.
The WGC in association with Muthoot Fincorp from the Muthoot Pappachan Group is organising a promotion for the “Swarna Varsham” gold- linked micro- finance programme. This scheme has been extremely successful in the four South- Indian states of Andhra Pradesh, Karnataka, Tamilnadu and Kerala where it has more than 630 branches.
Consumers in India's eastern parts can now enjoy the gold bangle festival that is being organised by Senco Gold. This festival will offers a variety of gold bangle designs starting from 9 grams onwards. Moreover, consumers can also avail of special discounts on making charges during this festive period.