DHL, the world’s leading express and logistics company and Blue Dart, South Asia’s premier number one express air and integrated transportation, distribution and logistics Company, have once again been voted as two of India’s most trusted brands in the ‘Airfreight/Courier Service’ category at the Annual Trusted Brands Awards 2010 organized by Reader’s Digest. The Brands were recognized in the midst of a gala ceremony held at Hotel ITC Grand Central, Mumbai on 29th June, 2010.
DHL and Blue Dart have received the Gold Award in India in recognition of their market-leading positions and strong brand appeal. Continuing their winning streak, this year’s win marks the 4th Gold for DHL and 5th Gold for Blue Dart consecutively, in India. DHL has also clinched the overall Gold Award for Asia for the second year running, along with six other Asian countries.
As part of the DHL Group, Blue Dart’s strong standing in the annual survey shows that its brand name registers top-of-mind awareness among consumers. These prestigious accolades are a testament to the strength of the DHL Group in India and amongst customers who see the Group as trustworthy, reliable, innovative and delivering high quality while understanding their needs and requirements.
“With over 50,000 customers in India, the Reader’s Digest Trusted Brand Awards is an affirmation of the trust that consumers place in DHL. We take it upon ourselves to continually live up to the expectations by delivering the best quality service and constantly innovating to stay ahead of the curve,” said R.S Subramanian, Country Manager, DHL Express India.
“Such recognitions year after year keep validating our tireless efforts to provide comprehensive, customized and vertical specific solutions to our customers, with a clear focus on service quality and timelines. We are committed to perform beyond our customers’ expectations with our innovative products, advanced technology, superior infrastructure and passionate people-force fully aligned to achieve this objective.” said Anil Khanna, Managing Director, Blue Dart Express Ltd.
The Reader’s Digest has been conducting the annual Asia’s Trusted Brand survey since 1999 to uncover consumers’ perceptions of their most trusted brands in Asia. Working with Synovate, the survey aims to identify endearing brands that have uncompromised support from affluent Asian customers. Carried out in eight key markets in Asia – China, Hong Kong, India, Malaysia, Singapore, Taiwan, Thailand and the Philippines – through questionnaires and telephone interviews, close to 8,000 consumers were polled for this year’s survey, arriving at the various awards distributed across all 43 categories per country. Run by the world’s largest-selling magazine, the Asia’s Trusted Brand survey is a market leading, representative survey that presents unbiased and credible results which serve as an influential source of information on the most trusted brands in Asia.