The company made this announcement before trading hours today, 5 December 2011.

Meanwhile, the BSE Sensex was down 69.22 points, or 0.41% to 16,777.61.

On BSE, 12,227 shares were traded in the counter as against average daily volume of 12,143 shares in the past one quarter.

The stock hit a high of Rs 24.75 and a low of Rs 24 so far during the day. The stock had hit a record low of Rs 22.30 on 2 December 2011. The stock had hit a 52-week high of Rs 103.90 on 2 December 2010.

The stock had underperformed the market over the past one month till 2 December 2011, falling 26.6% compared with the Sensex's decline of 3.54%. The scrip had also underperformed the market in past one quarter, falling 28.02% as against 0.15% rise in the Sensex.

The small-cap animation and visual effects firm has an equity capital of Rs 79.28 crore. Face value per share is Rs 10.

DQ Entertainment (International) (DQE) announced that SMC Entertainment (SMC), its rights partner in North America, Australia and South Africa, is to market The Jungle Book at Kidscreen Summit and the New York Toy Fair in February 2012.

SMC is the recently launched entertainment and brand management division of global consumer products manufacturer, Sun-Mate Corporation. SMC acquired all North American TV, home entertainment, licensing and merchandising rights, as well as all promotional rights to the CGI-animated Jungle Book television series and a one-hour feature from DQ Entertainment International. In addition, SMC has acquired for 'The Jungle Book' the master toy rights for Australia and New Zealand and licensing and merchandising rights for South Africa, DQE Entertainment (International) said in statement.

Commenting on the development, Mr Tapaas Chakravarti, Chairman and CEO, DQE Entertainment (International) said “The success of our TV series 'The Jungle Book' is validated by the quality of partners it has attracted globally. From licensing for TV broadcast to merchandizing across a varied range of products, the property has met with huge success and appealed to a new generation of children across all nationalities. We are delighted with the partnership with SMC for North America and South Africa and are convinced that they will do justice to this iconic brand. I am sure our beloved Jungle Book will see new highs in the hands of our new and able partners.”

SMC Entertainment is a division of Sun-Mate Corporation which has been manufacturing a diverse range of quality consumer goods for over 26 years. Sun-Mate Corporation has held top licenses with NBC Universal, Disney, IMG (Chevron, Texaco, Gulf) and currently holds licensees for Star Wars, Indiana Jones and the entire range of Marvel Entertainment characters, Union Pacific and The Public Zoo.

On a consolidated basis, DQE Entertainment (International)'s net profit rose 11.2% to Rs 21.72 crore 0.6% rise in net sales to Rs 62.98 crore in Q2 September 2011 over Q2 September 2010.

DQE is one of the leading producers of animation, visual effects, game art and live action entertainment content for the global media and entertainment industry. With a workforce of approximately 3,200 employees and a global client - partner base of over 100 producers, distributors, broadcasters and licensors, including Walt Disney Group, Universal Pictures, Nickelodeon Animation Studios Inc., Electronic Arts, Marvel Comics, American Greetings, BBC Group, M6/ France TV Group / TF-1 - leading broadcasting and distribution groups from France, ZDF TV and ZDF Enterprises - leading Broadcaster and distributor from Germany, ABC Australia, Al Jazeera - Arabic nations, Disney Channels - Asia, Cartoon Network Group and many more world-wide.