Strengthening its commitment towards healthy and active living, Danone, world’s No.1 fresh dairy company, with a strong health and nutrition product portfolio, has gone a step ahead in organizing a fitness drive across Mumbai. As a part of its ‘Stay Fittum Fit Campaign’, Danone has transformed few bus queue shelter into mini gyms, aiming to garner awareness amongst Mumbaikars on the significance of exercising to stay fit amidst the hustle bustle of their daily life. Bus shelters at Andheri Lokhandwala, Bandra Lilavati Hospital, and Joggers Park have been identified for this on-ground activation, with maximum footfalls. Beginning first week of April, Mumbaikars will get an opportunity to do a quick work out session at these mini-gyms, while they wait for their respective buses. Additionally, to further the message of healthy living, Danone yummy yoghurts are being made available to the people at these prime locations.
Speaking about this innovative initiative, Swati Jain, Head- Marketing, Danone said, “As a company, we care about people's health and well-being and want to make a positive difference in people's lives, both physically and emotionally. We aspire to provide workable solutions that foster an active, healthy lifestyle. Physical activity is vital to the health and well-being of consumers. Just having healthy food is not good enough, but one must accentuate it with a 30 mins work out regularly to stay fit. Through this innovative mini-gym initiative, we aim to reach out to the people asking them to take a break from their busy schedule to do some basic exercise such as stretching, push-ups using the gym equipments. The idea is to inculcate exercise as a part of their daily routine."
Danone as a brand strives to provide nutritious and delicious food that promotes a healthy lifestyle, and the entire brand proposition is best explained by its tagline - ‘Stay Fittum Fit’. The latest activation focuses on building a stronger connect with consumers who are always on the go and due to time constraints, have started compromising on their fitness. The initiative is to provide solutions that can lead to improved health and reiterate that it is essential to main a positive energy balance for overall fitness and health.
Danone product range consists of Danone plain Dahi and Danone flavored yoghurts (Strawberry, Mango and Vanilla), which promises to be a good source of essential nutrients in each serving. Additionally, to cater to the health conscious consumers, Danone has also recently rolled out a low-fat fortified plain dahi in Mumbai and Pune markets. Danone range of products provides a one stop shop for consumers for all their daily fresh dairy needs.