Saregama, India’s leading entertainment company continues its epic journey in audiovisual edutainment content for children with the launch of “Sweet Values- The DVD” produced by Chocolait Productions Pvt Ltd.
The project “Sweet Values”, a first from Chocolait Kidz, was released by child star Darsheel Safary of the Taare Zameen par fame in Chennai. A brainchild of the creative couple Shoba and Sonu Kumar, Chocolait Kidz is a unique brand for kids comprising of value based products and projects, with a strong vision of building a social networking community of kids.
The innovative video brings together music, dance and simple lyrics presented by a lively, charming 9-year-old Brand Anchor Bharati.S with the help of her cute and bubbly friends. Unlike a fictional or cartoon character, Bharati is sure to connect with children in a more personal and effective way. Each song has a simple message imparting good thoughts and behavior in a highly entertaining manner. The message impacts the sub-conscience bringing about a behavioral change in the little viewers.
The entire presentation is a musical melody written and composed to grab the attention of the children. Sweet Values is a complete entertainer set to International standards with smart performers aged between 2 and 9.
BR Vijayalakshmi, mother of an active 9 year old and GM, Audio Visual Media, Saregama adds, “Sweet Values imparts values in a very entertaining and fun way, not at all like preaching or even teaching! We are confident that Sweet Values will continue the successful streak begun by ‘Rhymeskool with Katrina Kaif and AR Rahman’”. Rhymeskool Vol 1, the flagship project of Saregama Kids has been making the charts all over the country since its release in June.