Defiance Technologies Ltd, a leading provider of product engineering and enterprise solutions, announced today that it has launched a dedicated Social Media Command Centre for Nissan in Japan.

The centre, which will be based in Chennai, India, was inaugurated today by Nissan Executive Vice President, Andy Palmer. He said: “With the rapid transformation in the way people access information, the process in which consumers get to know your brand and form an opinion about it is also changing. 

As part of a global strategy, where we are using localised real time monitoring in all regions to proactively listen and engage, this centre enables us to monitor, analyse data and engage with Japanese consumers in real time. On-line engagement has become the strategic tool to get closer to our customers in this space”.

This Social Media Command Centre allows global brands to have better control of their online reputation by helping them listen to, analyze, and respond to social media conversations across geographies, time zones and platforms. By doing so, brands get access to almost real time reports and social analytics on customer opinions, hot issues and competition and achieve superior customer engagement. The command centre has a combination of state-of-the-art equipment, software tools, domain specialists and multilingual capabilities that enable a brand to influence the marketplace. 

Addressing the media Dr. V Sumantran, Chairman, Defiance Technologies Ltd, said, “Today, several product development decisions are influenced by knowledge of what the market desires. With Internet and Emerging Technology playing a key role in today’s marketplace, a social media command centre will very soon become indispensable for companies to speedily address customer’s stated and latent needs and for brands to manage their reputation”. 

Speaking on this occasion, Subu D Subramanian, MD and CEO, Defiance Technologies Ltd said, “Defiance is pleased to launch this Command Centre that is built on Defiance’s Social Media solution stack that brings a unique mix of functional, technology and industry knowledge. By using this offering customers can expect to achieve better ROI on their marketing spend.

Subu further stated, “Digital Marketing and Social Media Analytics Solutions enable our customers to stay connected with their customers in real time.  Organisations can understand their customer needs and expectations better and serve them with quality products and solutions.  The Mobile enablement and the Cloud Technology will make the impact of such Digital Marketing and Social Media Analytics Solutions even more significant for organisations in today’s world. 

The adoption of emerging technology with blend of deeper understanding of our customer business needs makes our solution unique and valuable to our customers”. “Defiance has the capabilities to do a complete design, build and operate a dedicated social media command centre for our customers”, said Subu D Subramanian, MD and CEO, Defiance Technologies Ltd.