Kolaveri di man Dhanush has reportedly composed a song on Indian cricket great Sachin Tendulkar for the launch of GSK's new energy drink BOOST.
At a press conference, Dhanush said he treated it as a mass hero’s introduction song and Sachin as a friend. Dhanush, who has apparently written the lyrics of the song, used some lines from the chartbuster Kolaveri di song.
The Boost energy drink will be launched in a couple of days, G. Venkataramani, Head of Sales for Southern region, was quoted as saying.
The song was filmed on a railway station set and features a flash mob, according to reports. It starts off with the lines “yo boys, let’s sing song … cricket song … Sachin song”.