Eggfirst and BBN International, at a launch event in Eggfirst Villa, Goregaon, has announced its new relationship which creates an India footprint. As a part of the new arrangement, Eggfirst will don a new avatar: Eggfirst BBN India. BBN International, the Business Branding Network, a global federation of ad agencies, will commence its Indian operations with Eggfirst.
Eggfirst, on account of the tie-up, will have access to BBN’s knowledge resources and patented communication tools, lending a global edge to Eggfirst’s communication approach. Moreover, Eggfirst’s clients can make most of the extensive global network comprising 26 agency members in 32 locations with 1,500 advertising professionals.
Ravikant Banka, CMD Eggfirst BBN India said, “’Think global, act local’ is a cliché now but we hope to make it our underlying philosophy. We are glad to be a part of an international network. However, we will have true celebrations only when we use the network to deliver more value to our clients in terms of incisive strategies and world-class creative. We have already started work for a large Medical Diagnostics Equipment brand.”
Jeff Wedeward, part of Executive Board of BBN International said, “We are committed to providing successful support to global brands on local basis in terms of local execution, local understanding and most importantly, local passion. Eggfirst, its clients and prospects will be able to take advantage of 1,500 working communication specialists placed in 26 agencies in 32 locations in almost every country having a viable economy.”
Gudmund Semb, who heads BBN-Germany said, “India has tremendous importance for the BBN organization in terms of international reach, knowledge and business opportunities. I look forward to a significant presence in India through Eggfirst and its team.”