‘White Dental Spa’, a first-of-its-kind 7 star Dental Spa in India brings to you, world class dental care and top of the line indulgences under one roof. The launch of ‘White Dental Spa’ in Chennai, located at one of the most premium high-street locations, Kadar Nawaz Khan road, embarks a luxurious and sophisticated experience towards dental care. The inauguration of this super speciality dental care was graced by the presence of Dr. Prathap C Reddy, Chairman, Apollo Hospitals Group, Dr. Preetha Reddy, Managing Director, Apollo Hospitals Enterprise and eminent film director and producer Aishwarya R Dhanush.
Apollo Hospital Enterprise, a pioneer in Indian healthcare services and Trivitron Healthcare, India’s largest home-grown medical technology company, had entered into a joint venture to form AllianceDental Care. This venture initiated chain of dental clinics across India under the brand name Apollo Dental Centres, which is now rechristened as ‘White Dental Care’. Alliance Medicorp from the Trivitron Group of Companies runs chain of dialysis clinics.
The launch of ‘WHITE’ will bring inchange in brand name for all Apollo Dental Centers. ‘White’ will also encompass other new variants being launched by Alliance Dental care. The current 20 dental clinics being operated in the name of Apollo Dental Centers in Chennai, Bangalore, Hyderabad and Kolkata will be rebranded as White Dental Clinics and White Dental Express. The other two variants White Dental Studio and Dental SPA are scheduled to open in these locations soon.
With a mission to bring affordable and world class medical services to India; ‘WHITE’, is an exclusive brand which is all set to create a unique success story in dental care services. The brand offers a fleet of 7star dental spas, studios, clinics and express centres; offering everything from premium services, uber luxury experience in cosmetic dentistry to simple and affordable dental care.
Marking the beginning of a super speciality luxury dental care experience, Dr. Prathap C Reddy, Chairman, Apollo Hospitals Group said, “Our association with the Alliance Dental is aimed at delivering world-class dental technologies and personalised services along with the expertise offered by the best dental practitioners. We have always believed in delivering specialty practice and the new ‘WHITE’ only reiterates our aim of providing best-in-class services to our customers. It gives me great pleasure to be part of a yet another pioneering moment in healthcare delivery services.”
“The dental equipments and technology at these centres have been procured from the world’s best equipment providers. We are certain that these clinics will familiarize you with world class services alongside cutting edge technology and an experience that will be cherished for long”, said Dr. Reddy.
The aim is to minimise patient discomfort, reduce the number of visits per treatment and this is achieved through cutting edge technology like a Cerec Chairside CAD/CAM crown delivery system which makes it possible for a ceramic crown to be given immediately after a root canal. The WHITE SPA also has a Cone Bean CT Scan machine which eliminates the need to go to a scanning centre for a OPG. Soft and Hard Tissue Lasers, use of conscious sedation etc. are all aimed at provide the best treatment outcomes and optimal esthetis, minimal pain and discomfort etc.
Dr. GSK Velu, Founder and Managing Director, Trivitron Healthcare shared his thoughts on the initiative. He said, “Our vision is to be the largest and most preferred Dental Care service provider in Asia and Middle East region through unmatched treatment outcomes, procedure delivery systems and benchmark standards of care. While the aim is to achieve a 10% share of the Dental care services market in India which is poised to reach a $1bn size by 2015, our efforts are towards bringing unique dental experience to every individual in the society by way of providing four different formats to cater to everyone’s needs.”
Sharing the thought process behind the rebranding exercise, Dr. GSK Velu said, “‘White’ - the name implies the philosophy for which Alliance Dental Care stands for, that is, clean and hygiene dental care for all. Independent of the skin color or ethnicity each one of us needs white teeth to ensure dental hygiene, glow and beautiful smile! Hence an all-encompassing name ‘WHITE’ for all stand-alone dental clinic chain. WHITE stands for highest quality dental care support by worlds best dental technologies backed by skilled dentists and paramedical professionals to offer most effective services”.
The four different formats of ‘White’ India’s largest and most reliable chain of dental centres are:
‘White Dental Spa’spread across 8500 sq. ft. is not just the only one, but the first of its kind dental care in India which will take dentistry to the next level. The luxurious, comfortable and sophisticated ambience will provide a plush and soothing environment for the elite to come and feel special while they get their dental procedures done. If that’s not enough, facilities like Dental Suite, The White Club, Special Children Arena, and White Café will offer a pampering and enjoyable experience to the fullest
‘White Dental Studio’, second in line after the dental spa, is a 5 star dental studio with the best dental practices. White dental studio offers a fleet of multi-disciplinary dental treatments.
‘White Dental Clinics’, third in line after the spa and studio, are value driven neighbourhood economy clinics where all dental procedure will be offered at a cost effective range offering plain yet beautiful ambience.
‘White Dental Express’and instant solution to the last minute tooth related issues. White Express Clinics offer short and instant smile enhancement and teeth whitening procedures. Dental Express will be in other hospitals / clinic / malls and airports for instant quick solution for dental hygiene and pain management.
Alliance Dental will have over 30 clinics by this financial year end and will aim to expand 100 clinics in different formats across the country by the next two years. Taking advantage of the Apollo & Trivitron networks across countries, the company aims to expand its reach into South East Asia, Middle East, Africa and Eastern Europe.