Forevermark, the diamond brand from the De Beers group of companies has launched a multi-language iPad app, for China, Hong Kong, Japan, India and all other countries where Forevermark is available. This follows on from the successful launch of the US iPad app in December 2011.
The stunning experience, which brings the beauty of Forevermark diamonds to life, is available for download in the Lifestyle section of the Apple App Store.
The iPad App takes the user through the journey of a Forevermark diamond from the mine where it is unearthed, all the way through cutting, polishing, and jewellery design. Using exclusive video, interactive content and beautiful photography, the app brings to life the brand promise that each Forevermark diamond is beautiful, rare and responsibly sourced. At the heart of the experience is a magical 3D Forevermark diamond to explore: zoom in and the Forevermark inscription is revealed.