Indians have always been known to eat cricket, sleep cricket and breathecricket. But now in the digital era we also Tweet cricket. Spearheading cricket’s digital presence in India for the Rajasthan Royals is FoxyMoron, a digital agency based out of Mumbai.
FoxyMoron recently signed on inaugural IPL winners, The Rajasthan Royals.
The agency will utilize the power of Facebook, Twitter and YouTube to design and build a digital platform that will provide a network for Rajasthan Royal Fans all over the world
“We aim to build a loyal, long term fan following for the team using the power of digital media. Indians feel so passionately about cricket, it was about time this passion transcended online.” says HarshilKaria, Partner at FoxyMoron
FoxyMoron’s digital strategy will aim is to drive engagement and community participationamongst fans using the wide reach of Facebook. The company will also channelize the power of Twitter to drive conversation amongst fans as well as create interest and excitement around matches.
In just a short time the agency has been able to increase the teams Twitter following by 40%. They have also successfully trended twohashtags each time the team has played a match. This is indicative of a large amount of buzz and virility surrounding the team while they are in action.
Fans have also tuned into the teams YouTube channel which hosts exclusive behind the scenes content shot by an international crew that travels with the team.
“We really want people have an immersive experience. It’sall about creating a connect that will make fans feel strongly about the team. Cricket is already a passion amongst Indians, we aim to transform this passion into a loyalty, one that transcends reason.” says Karia.
The Royals are already creating a fair bit of excitement on the field,and now, they’re sure to create some serious Halla in the digital space as well.