Kurkure, India’s most popular and fun loving family snack brand from Frito Lay India unveiled its latest consumer campaign “Kurkure Spend Time with Family” which encourages people to spend time with their family. The four month long campaign will invite consumers to send their fun ideas on spending time with their family to win exciting prizes. Consumers will win prizes every day, the best entry of the day will win a family trip to Disneyland (Hong Kong) and one lucky consumer will win a mega prize- a house worth Rupees One crore.The consumers can submit their ideas on www.kurkure.co.in or call/sms their ideas to 092-123-01234.
“The Indian culture is as deep rooted with family values as is every bite of Kurkure with its unique blend of Indian spices and everyday kitchen ingredients like rice meal, corn meal and gram meal. The pace at which we live our lives today, leaves little time to spend with our family. The Kurkure Spend Time with Family consumer campaign is an initiative to sensitize people on the importance of family togetherness and reward them for their ideas” said Vidur Vyas, Head of Marketing, Pepsi-Foods at the unveiling occasion of the campaign.
“When I heard the new concept for the Kurkure campaign, my first thought was – how true it was. We are living in times when spending less and less time with family is becoming the norm. There are just too many distractions these days. So taking our families for granted, comes so easily for all of us. To capture these tedha fun ideas Kurkure’s new campaign is going to be like a blockbuster family movie” said famous bollywood star and Kurkur’s brand ambassador Juhi Chawla.
The consumer ideas will be judged by panel of eminent celebrity judges who are popular in every household across India. Juhi Chawla, Ragani Khanna, lead actor of Sasural Genda Phool and the inimitable Jaspal Bhatti will have a colossal task cut out to judge the tedha fun ideas. The launch of Spend Time with Family campaign will be supported by a mega 360 degree communication plan on TV, radio, print, and outdoor.