style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; text-align: justify; ">Wonder how you can make your own contribution to conserve scarce and precious electricity? Godrej Appliances, one of India’s leading companies in home appliances shows you the way. The company today flagged off its largest national consumer initiative - ‘One Watt Campaign -‘Lets Save a Billion Watts’.
For this inaugural effort, Godrej has also tied up with IPL team Kings XI Punjab. As a gesture to support the cause, the players will wear a green cap during their match against Kolkata Knight Riders scheduled on 18th April in Mohali. The campaign aims at spreading the message of conserving energy which is already scarce and impacts the environment adversely.
As part of the campaign, the One Watt Project vans will tour across the country covering major metros like Delhi, Mumbai, Bangalore and Chennai amongst others till 14th May, 2012. It will have an inbuilt kiosk for the general public to register their pledge to save ‘watts’ and share it across social platforms.
The van would also aim to contact key corporates in select cities and would urge them to come and pledge for watts saved by altering some of the ways in which they use electrical gadgets. The Objective of the campaign is to create consciousness about our environment and hence to save energy.
The One Watt Project Van was flagged off by George Menezes, COO, Godrej Appliances, Col. Arvinder Singh, COO, Kings XI Punjab and Adam Gilchrist, Captain- Coach, Kings XI Punjab. This initiative will give every citizen of India a unique opportunity to take the pledge to save energy for a greener tomorrow.
Speaking about the initiative, George Menezes, COO, Godrej Appliances, said, “Godrej Appliances over the years has demonstrated its commitment in environment conservation by launching the highest energy efficient green products.
Apart from, as a group, over the years, we have taken initiatives to conserve our environment through series of initiatives. One Watt Project – ‘Lets Save A Billion Watts’ campaign is focused on spreading awareness about energy conservation and getting consumers to participate in the effort. Our association with Kings XI Punjab will help us take this message across India.”
Col. Arvinder Singh, COO, Kings XI Punjab, added, “We feel proud to be associated with the One Watt campaign of Godrej Appliances, which will not only help people to act responsibly towards saving energy but also contribute a lot towards a greener environment. This is a great community driven initiative which we wholeheartedly support.”
Adam Gilchrist, Captain-Coach, Kings XI Punjab said, “One Watt Project is a unique opportunity which we believe will benefit all of us and help us to become more responsible citizens of the world. It is a noteworthy attempt by Godrej to work towards creating a greener tomorrow”