HDFC Standard Life, one of India’s leading private life insurance companies, has been awarded 'India's Most Trusted Private Life Insurance Brand' in the 'Most Trusted Brand' Survey 2010, conducted by Economic Times Brand Equity and the Nielsen Company.
On this achievement, Mr. Sanjay Tripathy, Executive Vice President, Marketing & Direct Channels, HDFC Standard Life said, "It is an honour to know that we are the top private life insurance company to feature in the Top 50 Service Brands’ list. We are immensely proud that we have received this award for features such as phenomenal awareness, familiarity, high equity, and unique proposition. This shows that our brand is special and popular, successfully continues to maintain a high level of quality, and evokes a feeling of confidence and pride amongst customers.”
The Most Trusted Brands Survey identifies brands that bond with consumers. These brands are not just the most familiar, but those that consumers believe provide quality and reassurance. Each brand was evaluated on seven parameters – level of quality, price, consideration, popularity, speciality and customer confidence.
This survey is the largest of its kind in India and was done across 13 cities and a total of 8,162 interviews among SEC A,B and C in Urban India were held.