As part of its business plan to focus on super-premium products, H&R Johnson (India), India’s largest tile company by capacity, revenue & market share today opened its first Johnson exclusive shop-in-shop (SIS) store at M/s Siddhartha Tiles and Sanitary Pvt. Ltd, RC Road in Tirupati in Andhra Pradesh.
The 1,000 sqft Johnson exclusive SIS format will focus on innovative display of the company’s super-premium products including Marbonite GVT, Johnson Digital, Marbonite Infinity, Marbonite Colours, Johnson Stonex, amongst others.
Commenting on the launch of Johnson exclusive SIS, Ramachandran Kurup, Chief Marketing Officer, H&R Johnson (India) said, “The launch of Johnson exclusive at Siddhartha Tiles and Sanitary Pvt. Ltd.RC Road expands our retail presence in Andhra Pradesh.
The Johnson exclusive SIS format adds a new format to the company’s modern retail footprint. The shop-in-shop route will offer us greater leverage to expand our overall retail footprint in Tier 2 & 3 markets besides enabling deeper penetration in Andhra Pradesh.”
As part of its segmented customer strategy to grow its super-premium business, H&R Johnson (India) will target the ‘Globals’ household segment (defined as Indian households with disposable annual income of Rs 10,00,000 and above).