Herbalife, the global nutrition and direct selling company entered their thriving 12th year of operations in India with a stellar growth of 154% in Q1; Herbalife India plans to further expand their presence across regions this year. The company is also looking at expanding the product portfolio, of inner and outer nutrition range over the next 6 months. Today, Herbalife has grown to over 1, 00, 000 distributors in India.
Herbalife's growth over the past few years has placed India as one of the largest contributors globally. Commenting on this development, Ajay Khanna, country head, Herbalife India said, "Herbalife in India has done extremely well over the last one year, growing to be one of the top 10 markets out of the 76 countries that Herbalife is present in. Herbalife is also planning to invest heavily in technology and ramp up its manufacturing capacity.
In terms of sales, India ranks third in the Asia Pacific Region and the phenomenal growth that Herbalife has experienced in the Indian subcontinent has helped us expand further across the country. Our success in India can also be contributed to our dedicated distributors, without their belief in us Herbalife would not have been the success story it is today."
The past year has been exciting for Herbalife, with the company continuing its commitment to sports by associating with cricketer Virat Kohli, badminton champion Saina Nehwal, and 5 time World boxing champion from India, Mary Kom. Creating history within the company, Herbalife India also signed on Bollywood sensation Mugdha Godse as the 'Face for their Outer Nutrition range of products - NouriFusion'.
This is the first time that Herbalife associated itself with a non sports personality. As part of Herbalife's India growth story, the company is also dedicated to enhancing the quality of people's lives by creating programs and also supporting non-profit organizations in the community. Most recently, Herbalife associated with Samarthanam, a trust for the disabled, supporting the organization's waste management program, funds from which were redirected to the mid-day meals of the children.
With the growing demand for Herbalife products, the year 2011 saw Herbalife either launching products or expanding a new range both within the outer and inner nutrition segment. From 'Afresh', the energy drink mix in two new flavours, Elaichi and Ginger, which was specifically created to cater to the Indian palate, to the re-launch of Cell-U-loss and Cell Activator; the complete range of Herbalife's inner nutrition products are made in India. Herbalife's Formula 1 shake is the most popular product in India and contributes to a major chunk of the sales. Herbalife also made its foray into the FMCG segment with the launch of shampoos, conditioners, everyday body wash & bath and body bar in Herbal Aloe essence.
Log on to: www.flame.org.in
Also Log onto Flame Knowledge Centre