IMS, the leader in management entrance training, today announced the launch of Study Buddy – an exclusive app for BlackBerry smartphones that helps students prepare for competitive exams.  Powered by intellectually rich and research-based content, Study Buddy app offers mock tests for premier MBA entrance exams such as CAT and CMAT.  The app also includes placement tests used by leading IT and other organizations for campus recruitments. Study Buddy app is developed by Omni-Bridge Systems, and is available for download on BlackBerry App World.

“BlackBerry is a popular brand among the youth today and Study Buddy is our way of making learning a lot more fun and interactive for them. Looking at the increased smartphone usage among the youth segment, there was a definite need to create this app, which helps students in preparing and benchmarking themselves for aptitude tests,” said Mr. Kamlesh Sajnani , MD, IMS.

Highlights

• Free download for Vodafone customers

• Dynamic UI Rendering – All information is streamed from server and rendered in real-time

• Random Questionnaire – Question sets are generated randomly from server

• BlackBerry Messenger (BBM) Integration – In-App communication facility through which students can chat with their BBM contacts

• Level-wise question set facility – Student can reach the highest level based on % scored in previous levels

• Back-end questionnaire designing and reporting engine

Study Buddy offers tests based on variable difficulty levels depending on the preparedness of the candidate. The Study Buddy backend engine has a wide variety of questions in its bank that are randomly selected based on the difficulty levels related to the various entrance exams practiced by a student.

Sunil Dutt, Managing Director, India, Research In Motion, remarked, “Using your phone while studying was traditionally viewed as counter-productive, but today we see mobile technology empowering students. Study Buddy is a smarter way to prepare for some of the toughest exams in India and we are very pleased to support this launch together with IMS and Vodafone.”

As part of its long standing commitment to enabling the best services for its customers, Vodafone is offering a customized BlackBerry service plan on their immensely popular Campus Pack, which includes the Study Buddy App absolutely free.

Ishmeet Singh, Business Head, Maharashtra & Goa, Vodafone India, said, “This unique initiative is a reflection of our efforts to help empower the youth of our country.  Today’s youth values innovation and smarter ways of getting things done and this is our contribution to facilitating education through the mobile platform.”