Meanwhile, the S&P BSE Sensex was down 115.98 points or 0.57% at 20,099.42.
On BSE, 54,000 shares were traded in the counter as against average daily volume of 5.04 lakh shares in the past two weeks.
The stock hit a high of Rs 352.90 and a low of Rs 344.15 so far during the day.
Before turning ex-dividend, the stock offered a dividend yield of 1.48% based on the closing price of Rs 354.25 on Thursday, 30 May 2013.
ITC's net profit rose 19.4% to Rs 1927.98 crore on 19.2% growth in net sales to Rs 8180.30 crore in Q4 March 2013 over Q4 March 2012.
ITC has a diversified presence in cigarettes, hotels, paperboards & specialty papers, packaging, agri-business, packaged foods & confectionery, information technology, branded apparel, personal care, stationery and other FMCG products. ITC is a market leader in cigarettes.