Infosys BPO, the business process outsourcing subsidiary of Infosys Technologies, announced that it has won the CMO Asia Awards 2010 for Excellence in Branding & Marketing. This award recognizes organizations for their branding, client and employee level communication initiatives. Infosys BPO has been acknowledged for excellence in driving thought leadership and for showcasing a strong relationship with analysts, media and other key influencers.
Infosys BPO continued to add value to its clients by enhancing client efficiencies, end-customer experience, cost competitiveness and return on investments. The company’s focus was on helping its clients look good in front their customers and other stakeholders. Infosys BPO added new clients, opened up new delivery centres and acquired McCamish Systems, emerging as a trusted partner.
Speaking about the award, Purnima Menon, Head, Marketing, Infosys BPO said, “We are delighted to have received this award, which resonates our commitment to marketing excellence. All our marketing initiatives are focussed on creating a differentiation in the market place, by driving thought leadership as well as supporting the sales engine.
We continue to focus on enhancing stakeholder experience through innovative initiatives which will take Infosys BPO to the next level, in business leadership and customer delight.”
CMO Asia Awards are awarded in partnership with the CMO Council and hosted by the World Brand Congress and recognize organizations for their branding, client and employee level communication initiatives. The awards are judged by an independent, hi-calibre jury of professionals from across Asia.