Inorbit Malls have always been for their innovative and unique marketing activities. Inorbit Mall, Pune within a year of inception adds another feather to its cap by becoming the official "On-Ground Mall Activation Partner" partners of the Pune Warriors India in their first IPL season at home, Pune. Having pioneered mall culture in India, Inorbit Malls have always tried to provide its patrons with a new experience each time they walk into the mall. Being the only mall in the city of Pune to be associated with a grandeur association, Inorbit Mall promises to deliver a memorable opportunity to the Punekars to cheer and support their home team.
Taking the IPL experience to the next level, Inorbit Mall, Pune will sport kiosks within the mall which will sell the official Pune Warriors India merchandise to the Punekars. A section of the food court at the mall will be cordoned off and will screen LIVE IPL matches throughout the season. This section will also be branded to give it a stadium like feel, for those who could not make it there.
Inorbit Mall has also taken the association on the social media platform. The Facebook and Twitter pages of Inorbit Mall will be hosting contests on an on-going basis and will give away free tickets for the home games of the Pune Warriors India.
Speaking on the initiative Kishore Bhatija, CEO, Inorbit Malls,says “It has been our constant endeavor to provide our patrons something that no other mall would be offering. Living upto this promise, we have become the official "On-Ground Mall Activation partner" partners for the Pune Warriors India in Pune. The association with Inorbit Mall speaks volumes about the popularity and acceptance of the mall in the city of Pune within a year of its launch. We take great pride in partnering the Pune Warriors India in their first season, where they will actually play at "home". We will wish them all the very best for IPL5.”