Inorbit Malls, the pioneers in mall culture in India now brings to its shoppers an interactive feedback mechanism that will enable them to connect with their consumers in real time as well as provide a forum for consumer interaction and response. Inorbit Malls have created an online forum on micro blogging site, Twitter as well as launched a dedicated 24 hour GSM customer short messaging services (SMS).
The feedback mechanism will enable an expeditious and inexpensive forum to shoppers for resolution of complaints relating to certain services rendered by the mall. All that the consumers who are active on micro blogging site have to do is hash tag (#InorbitMall) on twitter while posting their queries or complaints and Inorbit Malls will respond immediately. A dedicated Digital & Social Media team has been set up who will monitor these posts and respond to shoppers in real time.
Similarly, people who are not active online can send an SMS with key word ‘FEEDBACK’ on 10 digit GSM no ‘9619792233’. The query will be stored after the mechanism captures the key words, which will thereafter send an alert to the response team for further action. The response team will respond to all the queries within 24 hours.
Talking about this initiative Kishore Bhatija, Chief Executive Officer, Inorbit Malls Pvt Ltd., said, “Consumer engagement and feedback is an integral part of brand awareness and commitment. As a brand it is extremely critical to understand and connect with consumer on a personal level, as these help us in improving and furthering brand experiences. With this feedback mechanism, we will able to communicate with our shoppers in real time and build trust in the brand.”