K SERA SERA, pioneers in the area of film production and distribution, celebrates the launch of India’s first Miniplex Theatre in Ahmadabad at Gallops Mall, Ground Level on 27th January July 2010. The K SERA SERA’s Miniplex is inaugurated at the hands of our very own King Khan, Badshah of Bollywood and the superstar Shah Rukh Khan. With his unquestioned charm and popularity, the event rocked the citizens of Ahmadabad.
This new Miniplex is a step towards the reinforcement of K SERA SERA to encourage and enhance cinema viewing and provide the best of Indian and International Cinema to all its viewers across the country. This new Miniplex will have the benchmarked high quality digital technology via Satellite, lighting, and high end acoustic sound system – thus making each movie-watching experience a unique, comfortable, and enjoyable one. The technology enables beaming of multilingual films instantaneously.
The K SERA SERA’s Miniplex at Ahmadabad will host a total of 150 seats with 2 screens. It has uniform recliners where patrons can sink into cozy confines, which can recline up to 150 degrees. They can also savor personalized café service while enjoying their favorite movie.
Talking on the launch,Sanjay Gupta, CEO, K SERA SERA said, “We are extremely proud of our brand equity. We live our brand values and have laid strong emphasis on entertainment which is a fundamental part of every individual’s life. Everyone deserves the best and our offer of high quality picture and sound quality, at a least cost which will keep the viewers coming back for more. The launch of our first property in India is a fortification of our promise of providing a state-of-the-art 500 theatres with 1000 screens to all movie-enthusiasts in over 500 districts pan India.”
On this occasion, Shah Rukh Khan said, “I am honored to inaugurate the first miniplex which is going to revolutionise and usher in change in the entertainment industry of India. K SERA SERA’s Miniplex experience with its superior quality can be enjoyed by people across the country at less than half the rate. This will definitely encourage the viewers to go to the theatres and hence avoid piracy.”
Patrons were mesmerized by the soothing music played and astonishing ambience, a sheer symbol of the most stylish movie watching experience adding a star touch. With the state-of-the art amenities and premiere-culture, K SERA SERA’s Miniplex in Ahmadabad is sure to witness all the benefits of a stronger brand and strategic movie promotions, true to its motto “Entertainment at an affordable price to the end-user!”