KLF Nirmal Industries, one of the largest players in the premium coconut oil segment recently launched Nirmal Clear Coconut Hair Oil - India’s first coconut hair oil in a transparent clear pack.
Nirmal has been one of the most favoured coconut oil brands in Karnataka and they have now signed one of Karnataka’s leading Cine Actresses Radhika Pandit as brand ambassador for the new product line in the personal care segment.
Speaking on her association with Nirmal coconut Oil, Radhika Pandit said, “I’ve always loved changing my style and playing with different hair styles as it is a great creative outlet for me. The resulting exposure to various styling and chemical products makes my hair weak, brittle and lack lustre. Nirmal refreshes and rejuvenates my hair, helping me maintain healthy hair. I am extremely proud to be the face of Nirmal clear coconut hair oil and look forward to strengthening my relationship with the brand in the future."
“Radhika Pandit is the perfect brand ambassador for Nirmal as she comfortably combines traditional values along with a modern, youthful spirit,” said Sunny Francis, Director, KLF Nirmal. “The Packaged Hair Oil Industry is estimated at Rs.3000 Crore in India of which coconut oil constitutes 72%, growing at 30 per cent year-on-year. KLF Nirmal is gearing up to meet the demands of the industry with a whole line of new products. We hope to make Nirmal a symbol of purity.”
Nirmal coconut hair oil has the ability to seep into the hair shaft three times more than any other hair oil and provides the perfect nourishment for healthy, strong and long beautiful hair.
Paul Francis, Managing Director – KLF Nirmal says, “It is the superior technology and exacting manufacturing standards that makes Nirmal 100% pure. The patented VSIC process used to manufacture the oil minimises moisture content, reducing the chances of the oil becoming stale and increasing the shelf life.”
Nirmal Clear Coconut Hair oil is available across India in three variants – 100 ml, 200 ml and the 500 ml packs. In the coming months KLF Nirmal will be launching Nirmal Virgin coconut oil and Nirmal Jasmine Oil in select markets across India.