MotorWeek, one of television’s longest-running and most respected automotive programs, announced its 2012 Driver's Choice Awards at the Chicago Auto Show with the all-new 2012 Rio subcompact and 2012 Optima midsize sedan topping the Subcompact Car and Best Family Sedan categories, respectively. Recognized by MotorWeek’s editors for their performance, fuel efficiency and overall value, Rio and Optima bring a multitude of convenience features to their respective segments, including Bluetooth wireless technology with steering wheel-mounted controls, USB and auxiliary input jacks and SiriusXM satellite radio capabilities with three months complimentary service4.
“The 2012 Rio and Optima are prime examples of Kia’s commitment to offering consumers tremendous value with world-class design, cutting-edge technologies, outstanding fuel efficiency and modern amenities,” said Michael Sprague, vice president, marketing & communications, KMA. “These awards from MotorWeek, which reflect what today’s car shoppers are looking for in their vehicles, are a testament to the quality and features Kia vehicles provide as they continue to attract more and more people to our showrooms.”
The annual MotorWeek Drivers’ Choice Awards represent the editors’ best automotive picks for a range of lifestyles. This year, a team of 15 judges comprised of MotorWeek’s editorial staff, evaluated more than 150 cars, trucks and utility vehicles. Decisions are based on performance, technology, practicality, fuel efficiency and dollar value. The winners represent what MotorWeek considers to be the best in each class.