L’Oreal Paris, world’s leading cosmetic brand launched its stand alone boutique at High Street Palladium. To commemorate the launch, celebrity make up artist Ojas Rajani gave a complete makeover to Pooja Chopra, Femina Miss India World 2009. While Ojas tried his expert hands and L’Oreal Paris make-up, Pooja was seen enjoying the whole process of makeover.
At L’Oreal Paris ‘The Boutique’, you can find a spectacular world of Make Up, Skin Care and Hair Care.
The Boutique offers the entire range of L'Oréal Paris products along with expert advice. A permanent make over/ skin analysis section is located in the store so that every consumer is able to try out the latest products and trends.
The design of The Boutique has been developed in Paris. Internationally designed tester bars display the grandeur of all the products. Most of the materials for the store have been sourced internationally while recyclable, eco-friendly paint, ‘green’ lighting and other environment-friendly materials have been used to create the look for the store.
The Boutique will also have exclusive launches of products and offers from time to time. Extra Volume Collagen Mascara, an international best seller, is the exclusive product that the store launches with. Also, in terms of special offers, there is a special promotion on Rs 1000 worth of Make Up – a free lipstick! Just drop into the store before heading for a party and get an instant make over courtesy our highly trained Beauty Experts.
Summing it up is, Vismay Sharma, Director, Consumer Products Division, L’Oréal India Pvt Ltd – “We are proud to welcome The Boutique into our universe of L’Oréal Paris outlets. So far we have presented all 3 categories of the brand across Department Stores – with the opening of The Boutique, we are taking brand image and visual merchandising to the next level. It also creates a unique opportunity for us to directly talk to our consumers and take their feedback on our products and animations.”
The grand opening was on 19th Sept 2009 and to celebrate the launch, the brand organized make over and interaction with celebrity Make Up Artiste, Ojas Rajani.