Mahindra Two Wheelers Ltd (MTWL), a part of the US $ 15.4 billion Mahindra Group, continued to build its presence in the two wheeler segment.
Riding on the success of the recently launched Duro DZ, the company is nationally rolling out its next new scooter - the powerful, stylish, fully loaded Rodeo RZ this month. The eagerly awaited Rodeo RZ received rave reviews from leading auto experts across the country. Some have even stated that it is the `best’ scooter on Indian roads. They seem thrilled by the performance and the unique, modern features on this scooter.
Mahindra Two Wheelers has significantly enhanced its technological capabilities to introduce high performance two wheelers. Testimony to which is their new, advanced, state-of-the-art R&D centre that was recently set up. With cutting-edge R&D capabilities, and an intimate understanding of Indian consumers, the company intends to deliver strong consumer-relevant innovations in each of their products.
The company’s cumulative scooter sales from April to July 2012 stood at 40,539 units. Sales in July 2012 were 10,051 units.
“Our new scooter, the Rodeo RZ, is a truly exciting product. It comes with the new, proven Z-Series engine with advanced DCDI system, that ensures not just superior 125cc power, but also great mileage. It’s specially designed for today’s modern lifestyle, with unique features like the fully-loaded digital dashboard that has an odometer, acceleration timer, over speed alarm, side stand safety alarm, anti-theft key and even a mobile charger. Young, modern couples would love riding this zippy, stylish scooter because it will enable them to do so much more with their lives.” says Mr. Viren Popli, Senior V.P. Marketing, Sales and Customer Care, Mahindra Two Wheelers.
The cumulative sales for the company have crossed a landmark figure of four lakh units.
Mahindra 2 Wheelers’ range of powerful 125cc scooters cater to distinct consumer segments. The Mahindra Duro DZ is positioned as a `ROMBA SOLID’, family scooter. The new Mahindra Rodeo RZ with its very innovative, contemporary features is sure to enthuse young, modern couples. The Flyte is the Indian woman’s two-wheeler of choice.