Meanwhile, the BSE Sensex was up 48.76 points, or 0.29%, to 17,101.30.
On BSE, 1.64 lakh shares were traded in the counter as against an average daily volume of 1.36 lakh shares in the past one quarter.
The stock hit a high of Rs 1519.90 and a low of Rs 1472 so far during the day. The stock had hit a 52-week high of Rs 1740 on 30 September 2009 and a 52-week low of Rs 639 on 9 March 2009.
The stock had outperformed the market over the past one month till 9 March 2010, rising 10.75% compared with the Sensex's 6.30% rise. It underperformed the market in past one quarter, falling 6.78% as against 0.42% decline in the Sensex.
India's largest passenger car maker by sales has an equity capital of Rs 144.46 crore. Face value per share is Rs 5.
The current price of Rs 1488.15 discounts the company's Q3 December 2009 annualised EPS of Rs 95.19, by a PE multiple of 15.63.
With aggressive pricing, Figo will compete directly with General Motors' Beat, Maruti Swift and Ritz as also Hyundai i10 and Volkswagen Polo
Figo will be available with a 1.2 litre petrol and a 1.4 litre diesel engines. Figo's petrol variant starts from Rs 3.49 lakh (ex-showroom) and goes up to Rs 4.42 lakh while the diesel models would be in the Rs 4.47- 5.29 lakh range. The company claimed that the car will give a mileage of 15.6 kilometre and 20 kilometre in every litre in the petrol and diesel versions, respectively.
Ford India president & managing director Michael Boneham, said the company would launch more products to compete in a small car segment that constitutes over 70% of the domestic market.
Recently, two more global auto giants, Nissan and Toyota, had announced their plans to launch cars in India priced in the Rs 4 lakh range.
Shares of Maruti had risen 0.69% on Tuesday, 9 March 2010, on reports Japan's Suzuki Motor has raised its stake in the company to 55%, triggering speculation that the move is part of a larger plan to take full control of India's top carmaker.
Suzuki is recently reported to have raised its stake in Maruti to 55% through secondary market purchases. Suzuki had 54.21% stake in Maruti as at end December 2009.
According to a report, Suzuki is set to increase its stake further. Indian rules allow companies to make creeping acquisitions of up to 5% a year and any increase beyond 55% will require Suzuki to make an open offer for another 20%.
Reports suggest that the increase in the stake at this juncture could well be part of a larger strategy to gain full control of Maruti, especially in the light of Suzuki's latest alliance with Volkswagen that saw the German group pick up a 20% stake in the Japanese group.
Maruti Suzuki India's net profit jumped 221.9% to Rs 687.53 crore on a 62.5% rise in sales to Rs 7372.65 crore in Q3 December 2009 over Q3 December 2008.
Maruti Suzuki India is engaged in manufacturing, purchasing and selling of motor vehicles and spare parts.