Multi- talented Bollywood music duo, Vishal and Shekhar, announced their plans to get into Dosti based lyrics and tunes to strike an even stronger connect with their fans and friends. The duo is working on a Dosti Anthem which will reflect the DostiKa No 1 Spirit, expected to be launched ahead of the festive season and soon acquire a strong fan following.
Vishal and Shekhar were performing for a 8000- strong crowd at Leisure Valley Ground, Sector 29, Gurgaon as part of their 13-city McDowell’s No 1 Dosti Concert. Music brought the two of them together in the late 90s and their Dosti has produced songs that continue to top the music industry charts today. Strong melody, high energy, youth and honesty is the hallmark of Vishal and Shekhar’s music and the formula for their personal success and sustained friendship.
Mathew Xavier, Sr. Vice President - Marketing, United Spirits Limited said, “ McDowell’s No 1 is the first choice when friends decide to have a good time. The brand has continued to foster the spirit of friendship through popular platforms of Bollywood music and cricket. From Bryan Adams Live to the more recent Shankar, Ehsaan and Loy concert; from the memorable Adam Gilchrist’s commercial at a restaurant prompted by his team mates to the trademarked Friendzy events during IPL and Champions League, McDowell’s No 1 has won the hearts of those who believe that Dosti is the No 1 spirit. Dosti Concert is a tribute to the two successful friends, Vishal Dadlani and Shekhar Ravjiani, who have continued to bring out the best in music in Hindi cinema.”
McDowell’s No 1 is the largest FMCG brand by retail value, also rated among the top four fastest growing brands in the world by Impact, an independent international magazine. The McDowell’s No1 Dosti Concert with Vishal and Shekhar is spread over 13 cities in India including Mumbai, Delhi, Kolkata, Hyderabad, Patna, Guwahati, Lucknow, Bangalore, Pune, Panchkula, Indore, Nagpur, Ludhiana, with some of these cities witnessing the duo live in action for the very first time.
Speaking on the occasion, Vishal – Shekhar, said, “Music connects people especially when it reminds you of your friends or the great moments that you and your friends have spent together. It is this spirit that we want to re-create through the Dosti Concert. It’s a great opportunity for friends to come, watch us live and relive the magical Dosti moments. You will see a lot more Dosti music coming from our stable as we go forward – the Dosti Anthem is the first on the anvil. We will be talking to young directors in Bollywood to present our first signature song to celebrate the spirit of friendship.”