The world is gripping under uncertainties as the once proclaimed superpower struggles to retain its throne. As the questions of survival have again started arising, the focus shifts on the definition of the growth drivers that are vital to conquer the "superpower" throne. Through this conclave, we aim to help students understand the factors - opportunities, challenges and strengths which will help India become a worthy claimant to the throne and eventually conquer it.
Marketing Conclave - Glocalizing - the Indian Way: A Marketing Challenge
The topic deals with how global brands have been marketed or distributed in India, how the brand proposition has been tweaked or how the sales channels have been developed so as to adapt in the Indian context.
Social Entrepreneurship Conclave - Unleashing Entrepreneurship: Making Business Work for the Poor