NEO cricket the 24*7 cricket centric channel from the bouquet of NEO Sports Broadcast Ltd and India’s number one sports channel is now available in North America.
In an endeavor to expand NEO Cricket’s footprint in the international market the channel has recently signed a deal with Asian Television Network, Canada’s largest distributor of world class cricket to distribute their channel in Canada and will eventually launch in the entire North American market in phases.
Commenting on the poised launch in Canada, Vikram Das, Sr. VP, International and Syndication. said, “Our availability in North America reaffirms NEO Cricket’s commitment of taking cricket to as many fans across the globe. We have built strong brand equity with the Indian consumers by bringing to them the best cricketing action. Now we extend the same to cricket fans in North America.”
Commenting on the tie-up, Dr. Shan Chandrasekar, President and CEO of ATN said,” We are excited to bring the best of India International and domestic cricket to the Cricket fans in Canada by partnering with the number 1 sports channel of India- NEO cricket. “
In Canada, cricket is the most watched sport and through this tie up NEO Cricket will reach out to millions of expats and South Asian homes residing in Canada.
NEO Cricket became the No. 1 sports channel for the year 2008 and 2009 (as per TAM data) and over the next few months will showcase more India international and domestic cricket than ever before shown on any sports channel including India v Australia, India v New Zealand, Challenger Series; Irani Trophy; Ranji Trophy Premier Cup for Vijay Hazare Trophy and All Star Series for the Deodhar Trophy.
The much awaited India vs. Australia series starts on NEO Cricket on 1st October followed by an exciting India vs. New Zealand series.
NEO Cricket is available in Middle East (18 countries), Singapore, Hong Kong, Japan, Korea, Fiji, Philippines and is focused on the Indian sub continent excluding Pakistan.