Nissan Motor India stepped up its presence in the northern region by announcing the launch of its first dealership in Noida. Neo Nissan was inaugurated by Mr. G M Singh, Vice-Chairman & Managing Director, Hover Automotive India.

Speaking at the launch, G M Singh said, “Noida is not just a manufacturing auto hub but also a booming automotive consumer market. I am delighted to have Neo Nissan as our partner in Noida. This state-of-art dealership supports our strategy to move closer to our customer and proves Nissan’s eagerness to strengthen our presence in this region and help us meet the growing demand for Nissan cars here.”

Takayuki Ishida, Managing Director & CEO, Nissan Motor India Pvt. Ltd., “Nissan’s strategy for continued and significant growth in India is underpinned by our commitment to providing customers with a superior ownership experience. This is backed by our continuous expansion of dealership outlets nationwide. With the launch of the third dealership we stay committed to our proposed nationwide chain of 150 dealerships by the end of 2013.”

Talking about his newly inaugurated dealership, Mr. S Amin Rahman, Dealership Principle, Neo Nissan said, “The Nissan brand is associated with creating benchmarks and setting milestones in the automotive segment. With Neo Nissan we want the Nissan magic to enter the Noida market and deliver the brand with the same excitement as the international markets.”

Neo Nissan is a spacious sales and service facility covering 4450 sq mt and is conveniently located in sector 63 in Noida.

Nissan has an existing dealer network of over 69 outlets. The company recently launched two dealerships in Punjab, which signifies the strong national footprint goal which the company has targeted for this year.