Orient Ceramics & Industries Ltd. (OCIL), one of the largest manufacturers of Non-Vitrified, Vitrified, Ultra Vitrified and 3rd Fired Decorative Tiles for walls, floors & facades and the pioneers in floor and wall solutions brings the premium range of ‘Europa’ tiles to the Southern region with the opening of its new franchise store today.
The new store is the company’s first major venture in the region and is dedicated to providing consumers an unparalleled selection of a world-class product, focused on showcasing the beauty and value found in ceramic tiles.
The strategically located store spread over 3000 sq ft, is one of the biggest stores in the region and will enable customers to touch, feel and experience the entire product portfolio. Mr. Sanjay Monga (Vice president – Sales & Marketing) inaugurated the first franchisee of Orient Ceramics and Industries Limited in South India.
Speaking on the occasion Sanjay Monga, Vice president Sales and Marketing OCIL said, “It has been our constant endeavor to provide customers with unique tile designs with an unmatched buying experience. We plan to carve a segment for ourselves in this space. We believe in providing quality products and we are upbeat about the future growth trends in the ceramic tile industry in this region The “Europa - Boutique” is the third of newly designed franchisee outlets that has opened after successful launch of the same in Rudrapur in Uttarakhand and in Guwahati in Assam. We intend to open 25 such outlets across major markets in other regions”,
“While Coimbatore is one of the largest district and one of the most industrialized city of Tamilnadu has outpaced the growth in the region. High growth potential, strong growth of the textile and engineering sectors in recent years coupled with an IT boom has resulted in a flurry of construction activities in and around the region. Thus, as the city expands - with a mix of commercial, residential and industrial activities in all areas. We are confident that this growth will also help us to have good footsteps in the growing ceramics market in the region, I am confident that that we shall be getting the same response and enthusiasm of the people of the region towards our offerings that we have received in other parts of the country” added Monga.
The tiles designed by the only European in-house designer in the country Ms. Maria Jose Castillo, will give the consumers a wide range and unmatched designs to choose amongst the variety of ‘Europa’ tiles for Wall & Floor.
At “Europa – Boutique”, both trade and retail customers can enjoy the very best value with Europa’s Price Promise. The shopping is easy with ample of parking space, in-store lifestyle displays and helpful and knowledgeable staff.