PVR Nest, the CSR arm and registered foundation of PVR Ltd. Informs, educates and builds capacities of over 2, 00,000 school students each year through its flagship program CineArt which converges Cinema and Art for social change.
Early this year, PVR Nest launched the largest student led campaign CineArt ‘Steer to Safety’ on the issue of Road Safety with 100 schools and 1, 00,000 students with Smt. Sheila Dikshit endorsing the program along with Dr. Mallika Sarabhai as the campaign ambassador.
This program has reached out to these students through creative knowledge sessions and programming like puppetry, clowning, storytelling, spot dancing on the theme. After getting short listed, 20 schools will make their original films and publication on Road Safety. These original program products will then be launched through a Grand Finale in February’2013.
CineArt ‘Steer to Safety’ also directly engaged with lacs of youth from colleges/ universities, art teachers, parents etc through a calendar of offline activities at PVR Cinemas, India Habitat Centre etc.
PVR Nest in association with Protsahan India Foundation organized “Toddler’s Parliament” at Sanskriti Anandgram that provided an infotainment based platform where students from public schools and students from education based non-profits intermingled and creative craft based inter-school competitions like Skits and Art based Game modules have been specially conceptualized & organized coherent with the theme of road safety.
The French Embassy through its cultural service Institute Français en Inde and several enterprises like Michelin India Tyres Pvt. Ltd., Renault India Pvt. Ltd, Tata Motors, Total Oil India and Bajaj Auto have come together for the first time for this mass scale alternate education campaign.
On the occasion, Ms Deepa Menon, Vice President- Corporate Social Responsibility at PVR Limited said “Every year PVR Nest reaches out to lacs of children being an exhibition company we are fortunate enough to be able to address this issue through access to a mass medium reaching out to over 30 million people visiting our 47 cinemas spread in 27 cities.
We believe that children are the forerunners so inculcating road safety habits in them means securing the future and the best way to impart knowledge to them is by most creative mediums of theatre and art. It will be able to leave more impact when they themselves shoulder the responsibility.”